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Archives for May 2022

What You Never Knew About Stone Masonry

mcoffey@jmgroup.net · May 28, 2022 ·

How on earth did ancient stonemasons carve out massive stone blocks from distant quarries, some weighing more than one thousand tons, then fit them together with perfect precision and astronomical accuracy?

In the city of Cusco, Peru lies the walled complex of an irregularly shaped giant jigsaw block, some stones weighing more than 150 tons at an elevation of 12,000 ft high in the Andes Mountains. The stones are spaced so closely that a single sheet of paper will not fit between them. This technical achievement still puzzles modern scientists.

It’s predicted that the art and craft of stone masonry are over 50,000 years old.

As skills, tools, techniques, and equipment advanced, stonemasons began creating structures hugely important to nations and civilizations. Yet do we know for sure that even greater equipment or some far superior abilities didn’t exist in these ancient times that we are not fully aware of today?

Throughout history, stonemasonry had many achievements. They included the great pyramids of Egypt and the Sphinx. All around the world, ancient civilizations developed stonemasonry. Greeks built temples, Central Americans made their beautiful step pyramids. Persians built palaces, and Romans created their coliseum and other marvelous structures that still exist.

In medieval times, stone was frequently used to build castles, bridges, cathedrals, and other structures that were designed to stand the test of time. Stone gave masons the opportunity to build much higher and support much heavier superstructures. During the Renaissance, stonemasonry reached new heights.

Italy shone with works like the Fountain of Neptune, the Cathedral of Santa Maria del Fiore, and the Laurentian Library in Florence. Yet even with all its splendor, Italy could never hold the same ancient roots and history that the Masons incapsulated at Axum, Ethiopia. Stonemasons crafted for the gods, and for the Most High God.

The Long Life of Stone Masonry

Stone Masonry has a useful life of a now understood 50,000 years in many cases and sometimes even more than that.

Also, time goes on and these buildings still stand, and may well still stand long after our current concrete jungle deteriorates.

Masonry was and is still an offering and a sacrifice. A stonemason is surrounded by deadly environments, dangerous tools, chemical residue, and endless dust. Any one of these things could kill a mason in a second, or over a long period of time and it takes endless awareness and caution to survive the day or a career, in Stone Masonry.

When you think about it, many of the sites that people travel all around the world to visit have a team of stonemasons to thank!

Scientists are baffled, and have called out to Egypt to have a “do Over” in a desperate attempt to recount the years and age of these ancient creations, cities, and “ruins”. We clearly underestimated these by tens of thousands of years in age. To these requests, many new digging and research applications to many nations have been denied. These ancient mysteries deserve much more thought than just science alone can offer.

Tools & Techniques of Stone Masonry

Until 150 years ago, the tools and techniques used to work stone had remained largely unchanged for 5000 years! A piece of stone was simply extracted from the ground and shaped to whatever was required using a mallet or hammer and chisels. The advent of steam and then electricity meant that machines could be produced that helped the cutting and sometimes shaping of the stones.

Our workshop and stone masons’ inventory still includes the same chisels, mallets, and other hand tools that would have been used by generations of masons before us.

Unfortunately, the ancient skills that built some of the world’s most magnificent edifices are disappearing. With modern building practices and the varying materials available for use, the craft is in short supply. The last half of the twentieth century saw such a huge change in technology, society, and the economy that it has put the traditional methods of building, craftsmanship, and training in jeopardy.

Masonry can be as simple, or complex as the stonemason decides upon. A stonemason uses his tools to craft pieces of rock into more appealing shapes, using mortar to form structures. It is exciting to be part of a tradition that goes back more than 6,000 years!

We don’t have a ring on our finger powered by angels, and we don’t have giants to assist us with our daily chores, we don’t have the blueprints for equipment and tools that can create gigantic cubes of rock so perfect no man could have made them alone.

We may not believe in angels or magic or giants, yet masonry tells a tale of all these things, and more, and has held the secrets of the ancients for longer than you and I will ever actually know.

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A History of Stonemasonry – Old World Stoneworks

… Fast forward a few thousand years and you arrive at some of stonemasonry’s famous triumphs: The great pyramids of Egypt. The Sphinx…. All around the world, ancient civilizations developed stonemasonry. Greeks built temples, Central Americans made … their beautiful step pyramids. Persians built palaces, and Romans created their coliseum and other https://oldworldstoneworks.com/a-history-of-stonemasonry/

The Ancient Art of Stonemasonry and Megalithic Construction …

… How on earth did ancient stonemasons carve out massive stone blocks from distant quarries, some weighing in excess of one thousand tons, then fit them https://gacny.org/2020/01/ the-ancient-art-of-stonemasonry-and-megalithic-construction/

Stone Masonry: A Very Brief History | Ian Knapper

… Saying that, our workshop and stone masons’ inventory still includes the same chisels, mallets and other hand tools that would have been https://www.ianknapper.com/stone-masonry-brief-history/

The History of Stone Masonry & Stonemasons | Historical Masonry

… A stonemason uses their tools to craft pieces of rock into more appealing shapes, using mortar to form structures.https://www.finessemasonry.co.uk/stone-mason/stone-masonry-history/

Content Marketing Packages

mcoffey@jmgroup.net · May 27, 2022 ·

content marketing palm beach gardens
Image by rawpixel.com

We offer several custom content marketing packages to meet any growing company’s marketing budget. If you are serious about growing your business by improving your online presence, do get in touch with us in the contact form below.

BLOGS

With strategic planning, blogging grows web traffic and brings in new customers. In fact, 53% of marketers say blogging is their top content marketing priority, ” according to Optin Monster.

Though topics will always vary, successful blog posts can answer a question, solve a problem, or provide relevant information for a user query.

We offer short-form optimized blog posts, under 1,000 words, and long-form blog posts at 1,000 words.

Weekly or Monthly SEO Optimized Blog Posts – Custom Price

ARTICLES

An article is a more sophisticated blog post with more professional language. It may include an interview with a subject matter expert or two for quotes.

Weekly or Monthly SEO-Optimized Articles – Custom Price

SOCIAL MEDIA MARKETING

Posts feature an attention-grabbing “headline” or opening sentence, and it shares a benefit or two. An ideal post is around 40-80 characters, with exciting content and excellent graphics, and should end with a question. Video gets the most eyeballs!

3-5 Posts to Facebook Every Day
2 Posts to Instagram Every Day

EMAIL NEWSLETTERS

What do financial advisors, chiropractors, and dog groomers have in common? They’re professional services providers! Most of them have a newsletter because it is the easiest way to reach current and prospective customers.

Sending a weekly or monthly newsletter has the advantage of sharing valuable knowledge with your customer base.

Weekly or Monthly Newsletters

ASSORTED CUSTOM PACKAGES

2 new content (website) pages or blog posts a month, 750 – 1000 words, optimized for SEO and published to the website.

Custom Lumen 5 or Canva videos per your request. Click to see samples.

custom content marketing packages

“According to Hubspot, businesses with 401-1000 website pages (consisting mostly of blog posts) get 600% more leads than those with 51-100 pages.”


RESOURCES

The Ultimate Guide to Content Marketing
Marcia’s Portfolio-in-Progress
Marcia’s J&M Group posts
Top Reasons To Use Email Marketing

Website Updates Service

mcoffey@jmgroup.net · May 26, 2022 ·

Website Updates Palm Beach Gardens
Image by rawpixel.com

Are You Still Excited To Show Off Your Website?

Has your web developer disappeared? Did you know that there are at least 46 different website builders? Which one is your site using? And do you know how to use it? You need our website updates service!

These days, there’s little in the digital world that isn’t constantly changing and developing. If you want to keep your audience engaged, you’ll have to stay on top of your game. If your site remains the same for too long and isn’t updated with exciting new content every once in a while, you risk appearing stale and irrelevant.

So ask yourself the following questions:

  • Is my design outdated?
  • Have my sales been decreasing recently?
  • Could I realistically increase my results with better product photography or a better overall user experience?
  • Could my brand benefit from any additional pages, such as a blog or an online store?

Essential 2022 Updates for Your Website

There are four pillars of content that search engines look at to rank your site.

  1. Expertise – Publish comprehensive content about your topic.
  2. Authority – People share your content through links and linkless mentions.
  3. Trust – Publish examples of your successful projects, client testimonials, and reviews, and make your privacy and security statements clear.
  4. Maintenance – Keep your content up to date and relevant.

Write content that informs, engages, sells, serves, and collects information. Make sure the page contains keywords and a call to action to move the reader down the intended path.

Also, for all pages that already existed, make sure the assigned keywords are appropriate, and also make sure they’re actually used in the content on the page. Ask yourself if the page accomplishes what it’s intended to and if it’s clear what you want the visitor to do.

This year Google introduces a new website ranking system emphasizing user experience as a new ranking factor. This is something your online businesses must take note of.

What is Google Page Experience?

Security Threats

2020 saw some terrible cyberattacks, according to Wired. The cost of a cyberattack could devastate your business. Staying vigilant by keeping your software updated and well managed is one way you can stop the problems from ever showing up. It’s essential that you do the proper analysis and instill a culture of cybersecurity.

Make 2022 the year you guard your business against security threats. Invest in a Website Maintenance Plan.

11 of Our Website Update Services

This is a shortlist of website updates we can do for you. Let us know what kind of website updates you will need.

  1. Add new web pages
  2. Create a new logo
  3. Include features like videos, photo galleries, or slideshows
  4. Make your website secure
  5. Make simple design changes
  6. Fix web forms not sending
  7. Make a backup of your website
  8. Add a security certificate
  9. Improve/customize images (client supplied images)
  10. Update announcements, articles, etc.
  11. Update shopping cart product updates, price changes, and specials.

How You Can Get Started

Fill out the form below. You need to include a link to your website so we can review how it’s built. We will follow up, requesting any additional information to understand what kind of website help you need. I will provide an estimate of what it will cost to make the updates to your website.

If you want to proceed, just send us your website details through this form.

WordPress Websites Palm Beach Gardens

mcoffey@jmgroup.net · May 25, 2022 ·

The Essential Website

wordpress websites palm beach gardens

As a business owner, your website is the most important tool in your marketing toolbox. It guarantees you more clients and customers. It’s all about your reputation. So what separates a good website from a bad website, or a good one from a great one? Our WordPress website package offers everything you need for marketing your small business.

All of our websites include these basic steps and elements:

Basic Package

  1. PLANNING YOUR WEBSITE
    What is the purpose of your website?
    What are your measurable, specific goals?
    Who is your target audience?
    What is your USP (Unique Selling Proposition)?
    TIP: Plan for your website to grow with your business.
  2. PURCHASE DOMAIN NAME & WEBSITE HOSTING
    All plans include a free domain for the 1st year.
  3. APPROVE A THEME TO SUIT YOUR BUSINESS
  4. DESIGN
    Consider a big or “hero image”. Avoid sliders as they don’t always convert well to mobile.
    The Call-To-Action button is one of the most important elements on your site.
    Use white space to make your site look elegant and professional.
    Write mobile-friendly content.
  5. CUSTOMIZING THE THEME
    Choose a new font, if needed.
    Add your brand assets to the theme, i.e. logo, favicon, and images.
    Customize the menu.
    Upload and format imagery.
    Rearrange the structure of the menu,
    Include social media icons.
  6. CONTENT CREATION
    Basic Pages: Home, About Us, Products/Services, Contact Us,
    Privacy Policy
  7. BLOG PAGE
  8. BASIC PLUGINS INSTALLED & SETUP
    Accelerated Mobile Pages
    Atomic Blocks – Gutenberg Blocks Collection
    Easy Google Fonts
    Genesis Simple Edits
    Google Analytics Dashboard for WP (GADWP)
    Jetpack by WordPress.com
    Simple Social Icons
    Smush Image Compression and Optimization
    W3 Total Cache
    WordFence Security
    WordPress SEO by Yoast
    WPForms
  9. Website Launch Checklist – How to Launch Your New Website

How To Get Started …

Rockstone Blog Posts

mcoffey@jmgroup.net · May 24, 2022 ·

Natural Stone Furniture

7 Reasons Landscape Architects, Contractors, and Designers Love Natural Stone

What You Never Knew About Stone Masonry


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CONTACT · Marcia Coffey · Palm Beach Gardens, Fl 33410 · Tel. 561-906-3436

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