As a business owner, your website is the most important tool in your marketing toolbox. It guarantees you more clients and customers. It’s all about your reputation. So what separates a good website from a bad website, or a good one from a great one? Our WordPress website package offers everything you need for marketing your small business.
All of our websites include these basic steps and elements:
The Essential WordPress Website
- PLANNING YOUR WEBSITE
What is the purpose of your website?
What are your measurable, specific goals?
Who is your target audience?
What is your USP (Unique Selling Proposition)?
TIP: Plan for your website to grow with your business. - PURCHASE DOMAIN NAME & WEBSITE HOSTING
All plans include a free domain for the 1st year. - APPROVE A THEME TO SUIT YOUR BUSINESS
- DESIGN
Consider a big or “hero image”. Avoid sliders as they don’t always convert well to mobile.
The Call-To-Action button is one of the most important elements on your site.
Use white space to make your site look elegant and professional.
Write mobile-friendly content. - CUSTOMIZING THE THEME
Choose a new font, if needed.
Add your brand assets to the theme, i.e. logo, favicon, and images.
Customize the menu.
Upload and format imagery.
Rearrange the structure of the menu,
Include social media icons. - CONTENT CREATION
Basic Pages: Home, About Us, Products/Services, Contact Us,
Privacy Policy - BLOG PAGE
- BASIC PLUGINS INSTALLED & SETUP
Accelerated Mobile Pages
Atomic Blocks – Gutenberg Blocks Collection
Easy Google Fonts
Genesis Simple Edits
Google Analytics Dashboard for WP (GADWP)
Jetpack by WordPress.com
Simple Social Icons
Smush Image Compression and Optimization
W3 Total Cache
WordFence Security
WordPress SEO by Yoast
WPForms - WEBSITE LAUNCH CHECKLIST