Building a StoryBrand: Clarify Your Message So Customers Will Listen
How do you create websites that grow your business? Start by making these five simple changes to your website’s homepage and you will convert more browsers into customers. Here are simple changes to turn visitors into customers. These five changes will surprise you!
Why?
Because they aren’t expensive. They’re not involved. They’re dirt cheap and straightforward. And if you’re not doing them, you’re losing sales every single day.
And because consumers’ average attention span is now 8 seconds – 1 second less than a goldfish.
Getting Started: Does your site answer these questions?
What do you offer?
How will it make my life better?
What do I need to do to buy it?
Step One:
Your header image is very important. Does it say what you do? Both the image and the text overlay.
Step Two:
Be sure you have a call-to-action button/link in the navbar top right. It must be a larger button in a different color. Repeat the button link in the middle of the site.
Step Three:
What does failure look like? Start painting the picture, writing a paragraph about what will happen to the visitor’s business if he/she DOES NOT buy your service or product!
Step Four:
Lastly, your website should spell out a plan for customers to get started with you, ideally in three steps.
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<== Click above to watch 3 videos that will increase your revenue.
- Courtesy of Donald Miller, CEO of StoryBrand and The 5 Minute Marketing Makeover course. He is the author of Building a StoryBrand and the co-host of the Building a StoryBrand Podcast. Don teaches a workshop in Nashville, Tennessee in which over three-thousand businesses have clarified their message to create better websites, elevator pitches, and marketing collateral.
This is the best web marketing free video course I have ever seen. Period. Brillant & simple. It answers many of the questions I have had over 15 years in the web design business. Finally 🙂
Good Website Design
Remember to focus on your headline and your hook. You want to create engaging intro copy that draws the reader in. Tell the reader what he or she will get from reading your page. Set expectations, and demonstrate why your page is valuable.
Keep the most important information at the top of the page. Journalists have been doing this forever — keeping all of the critical information in the story’s first paragraph, or “lede”. Copy their lead.
Words Matter
Effective writing plays a significant role in any web design strategy.
Writing for mobile has also become a critical skill. Good writing makes the web page look complete and increases the impact it has on your audience allowing you to reach your goals effectively.
Bad websites are cluttered and confusing, indicative of companies that can’t communicate effectively with their visitors. Good websites achieve objectives through a combination of great visual and user experience design.
To get started on your new website, get in touch with Marcia Coffey at 561-906-3436 or by email.