Tired of wasting time and money on marketing efforts that don’t attract the right clients? Consider these home services lead generation sites to make certain your website finally brings home the bacon for your home services business.
With more than 20 years of history, Angie’s List is one of the most well-known free lead generation sites for home services. More than six million households use Angie’s List. Users can look for service providers in their area for a variety of services.
There is no lead generation fee. The only time you pay is when you advertise on Angie’s List.
Angie’s List features five categories for its services — house, auto, health, pets, and services. With these categories come more than 700 different services, which is excellent for companies in a niche market.
As Angie’s List is free for businesses to join, it’s worth claiming or listing your company. While you may not generate an excessive amount of leads from this platform, you at least have a presence on it. That can help your business earn a few leads and close some sales — without any financial investment.
Bark features more than 20 million users worldwide. The platform adopts a different approach to lead generation. It allows you to pick and choose your leads, versus accepting any lead that comes your way.
On Bark, people post what they’re seeking. They provide Bark with all the details, from the location to the deadline, and then Bark finds matching businesses. Only five companies may contact a lead.
If you receive a lead from Bark, you have the option of contacting the person. To connect with them, you need to spend a credit — each credit is worth $1.65, and each lead is worth a certain number of credits, generally between 1 and 20.
Once you spend your credit, that’s all you pay for that lead.
Pros and Cons
Bark provides a money-back guarantee, a favorite feature for businesses. This guarantee becomes available when you spend all your credits without closing a lead.
Bark features more than 2000 services. People can search for lawyers, painters, plumbers, and more. If you’re in a niche market, this service specialization can help you reach high-quality leads fast.
HomeAdvisor is a pay-per-lead staple when it comes to lead generation websites for home services.
HomeAdvisor operates by connecting companies with quality leads. To provide your company with relevant matches, it gathers several essential pieces of information from shoppers, such as their project timelines and locations.
When HomeAdvisor delivers a lead, you pay for it. After HomeAdvisor connects your company with a lead, it’s up to your team to convince that lead to partner with your business.
Companies must pay to join HomeAdvisor. In addition to paying for each lead, your company must also subscribe to a service plan that costs almost $300 per year.
Your business can expect to pay $15 to $60 per lead. The price of a lead depends on a few factors, including the predicted cost and scope of the job. A lead that’s looking to spend more costs more.
Pros and Cons
HomeAdvisor provides a well-known and trusted platform. Consumers know the platform and trust it, which is why HomeAdvisor receives so much traffic. That additional traffic can help your site reach your target audience.
But some companies feel conflicted when it comes to using HomeAdvisor. If you’re on Angie’s List, you may receive identical leads. And, of course, Angie’s List is free to join.
Houzz is a snazzy, go-to website for users looking to remodel or redecorate their homes. For companies in the home services industry, it’s a trusted platform for generating high-quality leads.
Houzz is both a lead generation and design inspiration website. Users can browse photos of kitchens, baths, patios, and more. Also, they can shop for home products and browse service professionals.
A user can find your Houzz profile by searching for a professional or using the drop-down menu, “Find Professionals.” If you advertise on Houzz, they can also reach your profile that way, though you pay for the click.
Creating a profile on Houzz is free.
The costs for Houzz Pro+, as well as advertising on the platform, vary. Rates depend on your location, as well as industry. For example, some companies have paid $1500 per month for Houzz Pro+ while others have paid $250 to $300 to advertise on Houzz.
Pros and Cons
Free to join, Houzz connects you with high-income users.
With Houzz, your company can become not only a paying member but also an advertiser to increase your lead generation efforts.
A standout feature of Houzz is your profile which includes a “Projects” tab, You can use this to highlight your work. This feature can help your company persuade a user to contact your company.
Like other free lead generation websites for home services, it’s worth creating a free account on Houzz. That way, your company at least has a presence on the site. Your profile on Houzz also makes it easy for users to contact you by phone, which saves you from checking your account 24/7.
NextDoor is a private social media network for neighborhoods. It lets users connect with their neighbors — including local businesses. The website features more than 180,000 neighborhoods.
NextDoor focuses more on connecting neighborhood residents than with businesses. The website, however, has helped companies generate new leads and brand awareness.
You can advertise with Sponsored Posts. These posts appear in user news feeds. Your organization can claim its business page. With your business page, you can provide users with valuable information about your company, as well as interact with users that engage with your page.
If users request recommendations, like for a plumber or a house painter, your company can respond to these requests. You can also post a comment on your personal account, though NextDoor requires that you disclose your affiliation to your business.
NextDoor is free. It costs nothing to generate leads — your company doesn’t have to advertise on the site. If you do promote your business, the CPC varies and depends on factors related to your audience and area.
Pros and Cons
With NextDoor, you reach your ideal service area. This feature lets your company target a city, as well as connect with the residents in that area.
If you want to generate leads, plus build brand awareness, NextDoor is an excellent platform.
While you may not use NextDoor to generate all your leads, it’s at least worth claiming or creating your business page. That way, other users on the platform can recommend your business to others, which can lead to users contacting your company.
Thumbtack features more than 1000 services and more than 10 million users, which makes it a viable lead generation option for companies in the home services industry. It’s also a useful site for businesses looking for an alternative to saturated websites like Angie’s List.
Shoppers tell Thumbtack what they’re looking for, whether it’s a house painter, electrician, or landscaper, and then Thumbtack provides a list of relevant search results.
When a shopper decides to connect with your business, you pay Thumbtack. You receive a refund if the client’s request changes significantly, if their first message declines your service, or if they’ve matched with you more than once in the past 72 hours.
With Thumbtack, prices vary. Companies have reported paying $15 to $70 for a lead — Thumbtack automatically charges these rates to your credit card on file. You can, however, view the cost of leads in the “Jobs” tab of your account. Businesses can also set a budget, which also controls how many leads they receive.
Pros and Cons
Thumbtack offers discount prices for leads. You also can decrease your lead costs by 20 percent. The risk, however, is that you generate a tremendous amount of new leads, which can offset your savings.
Thumbtack also includes a shareable review link. For companies that find success with this platform, Thumbtack’s shareable review link is a bonus. With this link, you can easily direct users to your profile to leave a review. Based on your reviews, you can encourage more users to contact you.
Like other lead generation websites, Thumbtack favors companies that respond fast to user messages. It forces your company, however, to have a dedicated team member always at the ready.
If your business doesn’t mind experimenting with lead generation websites for home services, it’s worth trying Thumbtack. You can create your account, set your budget, and see what happens.
More than 30 million unique visitors turn to Yelp each month. The lead generation website, known for its restaurant reviews, also provides home services companies the chance to generate and connect with quality leads.
Yelp features customizable profiles for businesses. On your profile, you can upload images, respond to reviews, accept reservations, highlight deals, and more. You can also advertise your business across the platform to appear at the top of search results.
Yelp is free to use. You can create your account and interact with reviewers for no charge.
The only paid feature of Yelp is advertising. The cost for advertising operates on a CPC model, meaning you only pay when a shopper clicks on your advertisement. In most cases, the competition for a keyword influences your CPC the most.
Pros and Cons
Free to join, Yelp makes it easy to adopt as a lead generation website. It also provides your company with an additional outlet to reach and interact with current customers and potential leads.
Yelp is one of the most popular sites for finding a service, whether a plumber, restaurant, or cleaner. The fact that it’s well-known increases your company’s chances of reaching its target audience and turning them into a lead.
With Yelp, users can also schedule appointments or request quotes via your profile. This tool allows your business to save time, as well as provide a seamless user experience. It also helps you close a lead in an instant.
Instead of wasting time and money on marketing efforts that don’t attract the right clients, the J&M Group will work to understand your business and design a custom plan designed to reach your best prospects online.
Right up its alley … the J&M Group knows local businesses and what they need!
Are you interested in learning more about how you can use home services marketing to grow your business? Get in touch below!
