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Web designers like me often make the same mistake. We think design is the clincher that gets attention and gets the sale or lead.
Yes, it could get attention. But, it is the content and the point of view that grab the visitor by the hand to pick up the phone or send an email.
When clients tell me a website is an online brochure, I wince because it is so much more and so much less. It is not a sales piece like other direct marketing tools.
Check out the 5 reasons why you don’t want a brochure website in the 21st century –
Why A Brochure Website Doesn’t Work Anymore
It is a complex interaction between visitor and webmaster where success depends on answering these questions:
Who is this site for?
How did visitors find out about your site?
What do you want visitors to do when they get to the site?
How will they decide to do that, and what promises do you make to cause that action?
These days the web is a hi-tech universe of video, social networks, high-speed connections, mobile devices and so much more.
But unless you ask the right questions of your target audience, none of this will matter. There are no PPC campaigns, SEO wizardry, social media blasts, newsletter lists, and all the rest that substitute for quality content that moves your target audience to ACTION.
RESOURCES
Creating remarkable content is crucial for any Inbound Marketing strategy. Hubspot interview with the inimitable Seth Godin:
http://blog.hubspot.com/blog/tabid/6307/bid/11026/Seth-Godin-s-Advice-For-Creating-Remarkable-Content.aspx
The First Rule of Web Design
– By Marcia Coffey
Or, call Marcia, WordPress web designer, at 561.906.3436.
Follow @jmgroupdesign