When it comes to SEO, most of us just don’t know where to start. We thought optimizing our WordPress sites was just too complicated. Actually it’s not complicated … once you discover the easy WordPress SEO by Yoast plugin.
Yes, it’s that simple. Yoast works perfectly for all levels of website owners and developers.
Yoast SEO is the most complete and easy WordPress SEO plugin that exists today for WordPress users. It incorporates everything from a snippet editor and real time page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps, and loads of optimization options in between.
The plugin also forces us into doing the right thing and this is important.
For example, in keeping with best practice, Yoast won’t allow you to enter more than one focused keyword. You have to clearly define one keyword phrase per page or post to allow the search engines to best know which piece of content it should deliver in search results.
This plugin is by far the most complete SEO solution that is available for WordPress with over a million downloads.
Unlike most other plugins, this one is way more than simple meta tag additions. Add custom post title, meta description, and meta keyword for posts, pages, and taxonomies (tag, category, etc). When writing the meta information, WordPress SEO plugin shows you a Google search result snippet preview, so you can see exactly how your content will look when someone searches for it in Google.
It helps you create XML sitemaps that support images. It notifies search engines automatically once your content is published.
It has social integration that shows you the correct title, description, and image for Facebook using the Open Graph meta data. It also lets you add twitter cards in WordPress.
The WordPress SEO by Yoast plugin has a ton of cool features which you can read about here:
Full Feature List.
J&M Group Announces New SEO Service
Marcia will now install, setup and configure the Yoast SEO Plugin on your WordPress site. The package will also include keyword research. Please call her at 561.906.3436 for all the details or send her an email.
Our Blog Posts
What is content marketing?
Then the next question has to be HOW?
How do you penetrate the marketing jungle when every minute of every day 571 new websites are created, 100,000 tweets are shared and over 347 blog posts get published?
Small business owners with a marketing budget pegged to the vagaries of monthly income don’t share much enthusiasm for blogging. Why do I have to do that? Who will read my posts? How do I find the time? Who cares?
Is this just ignorance? It certainly can’t be bliss.
The mobile noise out there is deafening now reaching into your daily phone calls, even permeating your every private moment.
Let’s get honest here. Some “small business owners” in this century can bear little resemblance to those in the past one I know about. They are in business because the Internet has enabled them. Otherwise they would have to have “a budget” to pay rent, hire employees, keep the lights on, create a marketing plan. They wouldn’t have a first job. Running their business or store would be their only job.
But I digress. Here it is … Copyblogger defines content marketing as follows:
“Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.”
With their “solutions for smarter content marketing”, Copyblogger has all the links, information and teaching tools you will need to scale this particular marketing mountain.
Nutshell. More than just a buzzword, content marketing is a tried-and-true marketing tactic that small businesses can use to reach customers in an authentic way, without having to spend big bucks.
Below Keith Hernandez from Buzzfeed, one of the leaders in the content marketing space, discusses how small businesses can create and use custom content effectively in their marketing.
If you are interested in marketing your business, you can learn more about my inbound marketing services here. This is the most effective way to generate solid leads and build a loyal customer base.
It is not for the impatient business owner. If that matches your description, you will need a BIG budget to buy Google AdWords, hire an SEO firm, write & distribute sales collateral like brochures, showcase your wares at events and exhibition halls, generate cold calls to lists, place ads in local/regional/national publications, hire a sales team and distribute flyers to door knobs, to name a few.
Content Matters! is out! http://t.co/m9x9Afk7Qx Stories via @marciacoffey@AlenaCheina@EmployeeRxSaver
— Shamayim (@Shamayim2) June 13, 2015
– By Marcia Coffey
Find Marcia on Google+
Call Marcia at 561.906.3436.
Mobile Website Checklist
Mobile is changing the world. Today everyone has a smartphone with them, constantly communicating and looking for information. So a mobile website checklist is more important than ever!
If you don’t know if your website is mobile-friendly, take the Mobile-Friendly Test now!
Mobile visitors tend to be in more of a hurry, on their way somewhere, and have slower download speeds as well as the obvious smaller screen. The mobile website checklist below outlines the top ten essentials which the mobile version of your website requires.
The Mobile Website Checklist description and graphic below are provided by my creative friend in New Zealand, Web Designer Jo Lees of Creative Web Ideas.
CLICKABLE LOGO – Make sure your logo is clickable and links to your homepage to give visitors an easy way back to home. Your entire logo should be visible at the top of the page.
MOBILE MENU – Include a mobile menu box (also called a hamburger menu) instead of standard menu. This could be beside the logo or directly underneath.
PHONE AT TOP – Put your phone number at the very top as this is often all mobile visitors are looking for. Most mobile phones will be able to click on your phone number to call.
LOCATION – Put your location at the top of the page & include a link to a google map which mobile visitors can use interactively to get to you if they are enroute.
SEARCH BOX – If you have a lot of info on your website, it may be easier for mobile visitors to enter a phrase into the search box than try and navigate via the menu.
BUSINESS DESCRIPTION – Say what you do near the top of the page. You don’t want your visitors to have to look around to figure out if they are in the right place or they will leave.
MORE SPACE – Add more space between sections and links so that they are easy to click on with a finger and not too close to other elements.
LESS WORDS – Use less words, more buttons and images. Especially on your homepage, make sure your visitors can see how to get to important sections quickly.
CALLS TO ACTION – Use call to action buttons at the bottom of pages so people can take action immediately rather than having to navigate to a contact or shop page.
CONTACT FORM – Use a contact form (not just email address) so if visitors don’t have an email program setup on their phone, they can still send an inquiry.
Launching A Website? Get The Guide.
The Minima Guide to Launching Your Website provides you with the insights, tools and checklists that Michelle Martello of Minima Designs has developed and refined over the last 10 years of launching and managing hundreds of websites.
Never-ending tasks, to-do lists and ever-looming deadlines. The desire to get a site up and out there can make it easy to miss critical steps of the process.
This 81-page digital guidebook features 11 robust chapters with content specific checklists to cover every feature of your site.
Each chapter features detailed checklists that Michelle has created from years of experience.
Chapter 1: Getting Started
Chapter 2: Site Settings
Chapter 3: Site Security
Chapter 4: Design + Content
Chapter 5: E-commerce
Chapter 6: Communications
Chapter 7: Testing
Chapter 8: Site Speed
Chapter 9: Launching
Chapter 10: Beyond the Launch
Chapter 11: Master Checklists
Plus a Bonus Resource Section:
The best tools and people Michelle recommends to get the job done right and featuring some of her favorite resources to help you get your site up the right way (and where to get help when you need it!)
Whether you’re working on a brand new site or renovating an old one, this guide is perfect for site owners, designers, developers, virtual assistants and anyone involved in running a website.
Michelle Martello of Minima Designs is a Webby Award-winning designer, digital consultant and a sought-after speaker and trainer.
Launch like a pro.
Read the guide. Launch your site. Get it done.
THE MINIMA GUIDE TO LAUNCHING YOUR SITE – $29
Download Now
New WordPress Content Marketing Platform
If you want to run an online course or set up a membership site and focus on your business, not your website … you really need to check out the new Rainmaker platform.
The WordPress Content Marketing Solution
Now you can build your audience with articles, audio, and video, grow your email list faster, earn more with marketing automation, craft killer landing pages, start profitable membership programs, sell online courses and digital products, and much more with the all-in-one WordPress solution – The Rainmaker Platform. It does it all for you!
There’s virtually nothing you cannot do.
Better yet, you can take a free, no credit card required 14-day trial just to see if it’s really for you!
Never waste valuable time searching for plugins, worrying about themes, or understanding complicated code … and forget hosting, maintenance, and security updates.
Focus on your business more, and your technology less.
Turn Traffic Into Money
Perform cutting-edge lead generation and email list building, sell ebooks, software, audio, video, and other digital products. Plus, build membership sites with community forums and dripped training content.
Simple, powerful, and affordable:
the all-in-one complete solution.
With Rainmaker, you can:
- Create powerful content-driven websites on your own domains.
- Build membership sites and online training courses.
- Sell digital products like software, ebooks, and more.
- Perform sophisticated online lead generation.
- Optimize your content for search engines and social networks.
- Absorb cutting-edge tactics and strategy with included training.
- Avoid a patchwork of plugins, themes, and complicated code.
- Forget about upgrades, maintenance, security, and hosting headaches.
“The @RainmakerHQ folks are making automated marketing available to everyone.” – Chris Lema
Build Your Own Digital Marketing and Sales Platform
Start your free, no-risk 14-day trial today to fully experience Rainmaker – the next generation online marketing and sales solution. Start your free trial today
Is this the right platform for the right set of problems you’re facing?
The nice thing is that Rainmaker has created a 14-day free, no credit card required trial that will let you decide on your own.
What are you waiting for?