Many people think SEO is all about technical, behind-the-scenes tasks that help your site rank in Google. While there is definitely a technical aspect to SEO, there are also some extremely simple strategies anyone can use to improve their rankings.
Search engine optimization can be complicated.
For many, it’s considered a dark art, peppered with unknowns and uncertainties. And while some marketers consider it an exciting challenge, others back away from it for fear that they’ll simply never get it right, as I wrote in an earlier SEO post.
When it really comes down to it, Google wants your website to provide the best possible experience for your visitors. If you understand the basics of SEO and can think like a user, you’re on the right track.
Brian Dean is one of the world’s most sought-after SEO experts. His definitive guide on how to finally wrestle the ornery SEO monster to the ground can be downloaded below!
“This is the ultimate guide to dominating Google’s search results in 2018. This is NOT a lame “SEO in 2018” predictions post. Instead, you’re going to see tested strategies that are working right now…and will work even better in 2018. So if you’re looking to up your SEO game this year, you’ll love this guide,” he writes.
Various chapters in the book cover all of these subjects:
RankBrain & User Experience Signals, Become a CTR Jedi, Comprehensive In-Depth Content, Google’s Mobile-first Index, All-In With Video, Voice Search, Content and Links Are Key, Quick Tips for SEO in 2018.
Click for The Guide
Our Blog Posts
New Educational Membership WordPress Theme
Introducing the brand new educational, membership theme Academy Pro from Studio Press. The theme specifically targets online course creators, membership site owners, and educational content marketers.
Why do sites featuring online courses, membership programs, and educational content need a dedicated approach?
Answer. Much of the value of those types of websites is hidden.
When you have a free or paid registration or opt-in requirement, a site visitor who is not logged in can’t see everything you offer without taking some form of action first.
These types of sites need to explain all of their hidden value, demonstrate authority, and tease their content — without being off-putting, losing trust, or giving all your exclusive ideas away.
Why Academy Pro theme is the solution for online course creators, membership site owners, and educational content marketers
Yes, it’s quick and easy to customize, and, of course, it looks great.
You can rest assured it is well-crafted, search optimized, and secure.
But just looking good, having clean, SEO-friendly code, and being easy to maintain is not sufficient in today’s competitive online world.
More importantly for your business, you’ll efficiently turn visitors into customers with this design that drives action.
A Novel Solution
The home page was intentionally crafted with persuasion best-practices in mind, gained from Studio Press’ decades of experience on the front lines of digital commerce.
This unique theme includes many of the latest tools to help you grow your business.
Display your course topics, lessons, and educational goals, in an attractive, intuitive way, with dedicated styles and fold-out FAQ sections.
Plus, you will be positioned to get more email opt-ins, so that you can easily build your prospect list with quality subscribers, faster.
It’s a snap to show your video, embedded right on the home page.
You can upload your video directly, or use any Vimeo or YouTube link, so keeping your video content up to date will fit within your existing workflow — without any additional modification or maintenance help.
How to Create an eBook in 90 Seconds
Now you can create stunning eBooks and lead magnets in a little more than a minute from your website or MS Word! Perfect for growing your list, publishing eBooks or repurposing content.
You can tweak/tailor the look and feel to your heart’s content.
Personally, I think this is one of the greatest tools every marketer should own. Click here => to see an eBook I recently created using Designrr software.
Design your beautiful eBook using ready-made templates and designer tools with images and graphics provided. It helps you create a professional eBook complete with headers/footers/cover page … all with no outside design help.
Get an Easy 785% Boost In Conversion Rate
Marketers know that using a lead magnet is the most effective way of getting more leads into your business.
Growth of your list is probably the most important fact for your business. Your list is an asset so focusing on that and understanding that every subscriber has a dollar value will change your thinking for ever.
Recent studies by some of the top marketers have found that creating a pdf from your blog post and using that as a lead magnet has more than 3x their conversion rate.
But eBooks are time-consuming and costly to create.
No longer!
So here’s the problem..
Creating lead magnets is a pain! It takes time to write the content and they need to look good. So if you outsource to a writer and a designer then it will cost you around $197 for each one.
Designrr software solves the problem! It will take any web page and turn it into a beautiful lead magnet – no designer necessary.
Want to see just how easy it is to create your own eBook? Watch the full tutorial video below and take advantage of the Designrr Special Offer!
Here is the demo video.
Click to See Demo
Authority Pro. The theme that shows expertise.
Authority Pro is the latest, inventive design by StudioPress, perfectly aimed at you and other digital coaches. The big idea behind this specific theme? To help you put the full extent of your expertise on display.
How Do You Build An Online Business?
This is the theme that helps you answer that question for visitors.
A web design that accentuates the most important elements of your expertise, while delivering on your value proposition in the first few seconds of the visit. Do that, and you’ll get your chance.
Authority Pro perfectly highlights your knowledge, years of experience, and acquired wisdom. Even if it’s early in your journey toward building expertise and trust, this carefully-constructed design will accelerate how quickly your audience grows.
When you consistently demonstrate your likable expertise over time, you build meaningful and lasting trust with the audience members you’re interested in reaching.
Among the notable features of Authority Pro:
It has a built-in area for your lead capture form to make building your list a simple, integrated part of your website experience.
It has an optional hero image section you can deploy if you have a compelling image that will help you capture and keep attention.
There is a built-in section for recent content — including your latest blog posts and podcast episodes — so your audience can stay up-to-date with your latest content.
Have a product you want to promote? Authority Pro makes this easy and seamless to integrate.
If you have a special message you want every visitor to see, the call-to-action message strip at the top of the page gives you a clear, conspicuous way to do so.
The Authority Pro theme comes with two PSD files. You can use them to easily create stylish ebook covers that fit the overall look and feel of the theme — just like the ones in the demo.
Are you ready to put your expertise on display and develop ironclad trust with your audience? Then you need to build Authority.
There’s no better way to do that on WordPress than with Authority Pro by StudioPress.
Get in touch with Marcia to get started on your new Authority Pro website.
I Love This Quick & Easy eBook Software!
Creating an eBook lead magnet has long been a goal of mine … to attract new clients, problem solve for my target audience and offer as a service to existing clients. But I needed something quick and easy!
In other words, a tool that essentially does all of the work for me as I plan to write a lot of them.
There are a number of tools available that can do different parts of the project. For example, Canva is great for covers, Adobe for putting together a PDF, and so on. But today I want to introduce you to an all-in-one tool that creates lead magnets in seconds.
Have you heard of Designrr?
Designrr is a brand new cloud based software that allows you to create eBooks and lead magnets super fast. And best of all you don’t even need to write a single word.
So if you are ready to turn your existing content into eBooks, or even start writing new eBooks from scratch, Designrr may just be what you have been looking for.
How To Begin? Know thy customer.
All good marketing begins with knowing your customer. Who is your customer? What does he or she want, need and desire? How can your products or services satisfy those desires?
Creating your eBook lead magnet also begins with this exercise: Defining your target customer, the ideal person you’d like to have sign up for your email list, will help you refine your content offer so that your lead magnet attracts not just plenty of leads, but well-qualified leads.
Want to learn more about Designrr? Go here www.designrr.io
P.S. Download my latest eBook here ==> What If My Entire Website Was Deleted Right Now?