Why Google Loves Responsive Web Design
The J&M Group is a Palm Beach County responsive web design company specializing in creating mobile-friendly WordPress websites to attract visitors and generate leads.
What is responsive web design and why is it critical for your business?
Answer. One website that is optimized for many devices and screen sizes. A desktop version of your site on a mobile device is hard to read and navigate causing users to pinch and zoom. Users often get frustrated and abandon the website. With our responsive web design solution, your website adapts to the device and screen size and is easy to read and navigate, immediately providing a better user experience.
The Responsive Approach
One of the best ways to reach your customers and show them you care is by redesigning your site using responsive web design. Responsive web pages automatically adjust themselves to any screen size and reorder content based on the device. Smaller devices need to reload just as quickly using weaker processing power with a wireless connection as desktop powerhouses with landlines.
Content often needs to be rewritten, too. For smaller devices, you want concise, easy-to-understand text. Images should be smaller in size. Responsive design is about enhancing the users’ experience by anticipating their needs. For instance, by providing the most relevant links on your mobile landing pages, you reduce the need for typing in text boxes, a strenuous activity that is difficult on some devices.
landlinesGoogle recommends responsive web design as its preferred website configuration. With Google’s 68% search market share, it’s important to listen to their recommendations.
Also, in April 2015, Google started using mobile-friendliness as a ranking signal and rewarding websites that are fully mobile-optimized in their search results.
Take the Mobile-Friendly Test to see how your site performs.
Check out our work to see the responsive web design solutions we’ve created for other businesses like yours.