Yours is a small business site. Say about ten pages. That means, of course, you have about ten chances of coming up on Google when someone searches for what you do with your keywords.
Right? Wrong!
Remove the contact page, the disclaimer page (if you have one), the thank you pages, etc , it’s likely only 6 pages on your site may be searchable.
I’m being generous here. When was the last time you google’d and a Company Services page came up? Or the company’s About page? No doubt NEVER.
Assuming you have optimized your pages well, added individual titles and descriptions for each page, etc … still there will probably be only 3 pages on your website that show up on Google.
Blogging changes everything
You want to increase the amount of business you get from the internet — you want to use the web to generate more leads and make more sales.
So you publish your first blog post.
Now instead of three pages that could show up in search results, there are four. By publishing a single blog post, you created another opportunity online for someone who needs what you do to find you.
If you blog twice a week for a year, you will add over one hundred new opportunities to get your website in front of people, increase your chances of appearing in the search results, and you’ll expand the visibility of your brand and business.
What Others Have To Say
Blogging may just be the magic for your local market.
Most local businesses do not blog, so if you do you will have a distinct advantage over your competition and attract an audience that may interact with you.
See how that works here:
http://searchengineland.com/need-a-secret-weapon-for-local-seo-try-blogging-138067
The Viral Effect of Blogging
While Hubspot states the obvious – that a core benefit of business blogging is to drive traffic – it adds a little-known fact.
About 70% of their traffic each month comes from posts that were not published that month!
More about the benefits of blogging.
Knowing all the benefits, still many businesses don’t blog!
Why?
I think it’s because businesses don’t understand the real power and PURPOSE of consistent blogging. It is => to entice potential clients by proving you can solve their problems. Consistently solve people’s problems and you win clients online.
Read about Copybloggers’ eye-opening blog post formula here: – http://www.copyblogger.com/blog-post-formula/
– By Marcia Coffey
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Call Marcia, WordPress Web Design, Inbound Marketing, at 561.906.3436.
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