1) Use WordPress for Your Real Estate Website
First, a blog IS a website, so don’t continue to think of them differently. There are differences in how they store and display content, but you can make a blog-based site look like the websites you’re used to, but it will be easier for you to maintain yourself, saving a huge amount of money. Blogs also do better with the search engines, so you’ll be accomplishing multiple Internet marketing goals by using a blog for your site. And, there is no better platform than the WordPress blogging software.
2) Become the “Area Expert” with Content Marketing
“Neighborhood Expert” is something that every realtor wants to be known for … in his or her marketplace. So how are some ways to show people, “What’s in it for them”? It’s simple. Write blog posts using LOCAL content that matches your marketplace’s interests. Learn about your marketplace and accurately determine what is most important to the people who live there. For example:
- Sometimes, it’s all about the children. Do you market to a suburban area that has lots of families living throughout the neighborhood? Why not pick occasional and timely seasonal pieces to grab their attention?
- Or it’s an active area with lots of local events and activities? Do you service a downtown area, or an area that has lots of community events and residents that are active and come out in droves to enjoy them? Why not give them customized events schedules that they will keep for months to come?
3) Republish Your Blog Posts with A MailChimp Newsletter
Once you’re blogging, you have some great current content on your site. But, how do you get more people to read it? You need to set up an automated e-newsletter that is delivered on your schedule to email subscribers. It will look good, and do away with the need for drip email to stay in touch.
4) Find Influential People with Twitter
A fantastic real estate marketing tool, Twitter helps you maintain and build your sphere of influence. Not all tweeters are equal. Some have huge followings and get lots of retweets. Some don’t. Part of your Twitter strategy should be to engage those who are already influential with your target audience. A couple of retweets from an influencer can really help you grow your following and get your content to a wider audience.
5) Connect With Facebook and LinkedIn
Two different platforms, Facebook is personal and social, while LinkedIn is networking and your online resume. Both can help to grow your business. Best of all, you can automatically feed your blog posts to these networks as well as Twitter. Get Twitterfeed. This re-publishing of what you’re posting in your blog is another way to amplify your web presence without doing more work.
6) Share Your Story with Video
Creative use of video is a concept that is just starting to take off as more and more agents begin to feel comfortable stepping away from the herd. Agents incorporate video marketing in several ways: Agent branding videos or “meet-the-agent” videos, using various innovative video techniques. Most important: whether you are branding your sense of humor or your down-to-basics method of doing business, videos should be polished to perfection.
Video increases the chance of a front-page Google result by 53x. — Forrester
– By Marcia Coffey
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Call Marcia, Genesis WordPress Web Designer, at 561.906.3436.
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