Here’s what marketing looks like today:
You determine your ideal customer.
You create a message that will resonate with him or her.
You build visual marketing that communicates your message.
You use content — blog posts, ebooks, guest posting, interviews, podcasts — to get your message out.
You drive everyone who finds you back to your website, which is your marketing hub.
You’re in control. It’s called Inbound Marketing.
Did you know?
62% of marketers have a blog.
The average company that blogs generates 55% more website visitors.
43% of marketers generate customers from their blog.
Companies that blog generate 126% more leads than those that don’t.
Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound leads.
61% of U.S. consumers have made a purchase based on a blog post.
81% of consumers trust information and advice from blogs.
70% of consumers prefer getting to know a company via articles (not ads).
84% of B2B marketers use social media in some form.
Facebook is the top social channel for generating leads.
43% of all marketers found a customer via LinkedIn in 2013.
Source: Hubspot
