While the shimmer of the latest gizmo that will catapult your website to the #1 ranking on Google is ever sensuous and tingly, the basics of marketing remain the same no matter the media.
They are: a quality product that meets a need and solves a problem that can be demonstrated or proven by third party verification in the marketplace. Meanwhile, here’s what you can do to get your marketing show on the road.
1. What are you trying to do?
Begin with your objectives in mind. Are you trying to raise awareness? Are you trying to launch a new product ? Are you trying to drive traffic to your website?
2. Focus on one specific target market.
Picking the right target market simplifies your marketing efforts.
3. Choose your tactics.
Twitter, Facebook , LinkedIn and YouTube are all basically free tools. You need to go where your consumer lives online. If your customers, prospects, and influencers are there, you should be there: listening, engaging, sharing, and helping them.
4. Simplify your message
Across all of your marketing platforms and based on your specific target audience , craft messages that are simple, compelling and focused on the problem you solve for your ideal client. Figure out what your ideal client wants and focus on the most important point that you want to communicate. Remember that your potential customer only cares about what you can do for them.
5. Create or gather content .
You need to have a blog and you must keep adding new, fresh content regularly. Blogs convert readers into buyers. According to Hubspot’s State of Inbound Marketing, almost 80% of marketers with a company blog have acquired new customers.
Here are some smart ways to go about it:
- Whatever you’re doing, write about it. Report on your progress.
- Come up with a daily question you’d want someone to ask and respond to it in a blog post or video.
- Place your product or service in front of people willing to blog, make videos, and tell stories about it.
- Conduct polls or ask questions about a related topic and turn these results into future posts as well as “news” you can release to both bloggers and press.
6. Decide when, what and where to outsource.
What can only you do best, and what is beyond your skill level and time constraints, but important enough to pay someone else to do?
Keep your marketing simple. Make your value clear, your purchase process simple and customer service awesome. Focus on creating websites and marketing materials with a clean design and a clear message to attract more people to your business.
– By Marcia Coffey
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Call Marcia, Genesis WordPress Web Designer, at 561.906.3436.
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