6 Reasons Why Small Business Needs Twitter

Recently, a longtime client of mine described Twitter as “crappy”.
While I was rather unhappy with the adjective, I came to understand why many small business owners often misconstrue social media marketing altogether, never mind wonderful Twitter.
They think it’s Selling, and Twitter like the other platforms is Marketing which takes time, consistency, and sadly … PATIENCE.
“ Marketing always changes but selling stays the same.” Read this interesting article in Forbes.
Twitter is really a basic tool and lacks the clutter of Facebook. Most important, particularly for B2B businesses, it allows you to target your audience.  Think of it as the direct mail list in the old days with zip codes that have the demographics of your prospective customers.
But if you don’t know who your target audience is, this is maybe not the platform for you!
Below  is a great article by a pro in the business, Ahna Hendrix. “If your business isn’t investing in Twitter, then it’s time to rethink your strategy because you’re missing out on MAJOR value for your business.” she concludes.
http://www.socialquant.net/twitter-for-business/
Do get in touch with Marcia at 561.906.3436 to see how she can help you with your content marketing.
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