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WordPress Web Design

Website Updates Service

mcoffey@jmgroup.net · May 26, 2022 ·

Website Updates Palm Beach Gardens
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Are You Still Excited To Show Off Your Website?

Has your web developer disappeared? Did you know that there are at least 46 different website builders? Which one is your site using? And do you know how to use it? You need our website updates service!

These days, there’s little in the digital world that isn’t constantly changing and developing. If you want to keep your audience engaged, you’ll have to stay on top of your game. If your site remains the same for too long and isn’t updated with exciting new content every once in a while, you risk appearing stale and irrelevant.

So ask yourself the following questions:

  • Is my design outdated?
  • Have my sales been decreasing recently?
  • Could I realistically increase my results with better product photography or a better overall user experience?
  • Could my brand benefit from any additional pages, such as a blog or an online store?

Essential 2022 Updates for Your Website

There are four pillars of content that search engines look at to rank your site.

  1. Expertise – Publish comprehensive content about your topic.
  2. Authority – People share your content through links and linkless mentions.
  3. Trust – Publish examples of your successful projects, client testimonials, and reviews, and make your privacy and security statements clear.
  4. Maintenance – Keep your content up to date and relevant.

Write content that informs, engages, sells, serves, and collects information. Make sure the page contains keywords and a call to action to move the reader down the intended path.

Also, for all pages that already existed, make sure the assigned keywords are appropriate, and also make sure they’re actually used in the content on the page. Ask yourself if the page accomplishes what it’s intended to and if it’s clear what you want the visitor to do.

This year Google introduces a new website ranking system emphasizing user experience as a new ranking factor. This is something your online businesses must take note of.

What is Google Page Experience?

Security Threats

2020 saw some terrible cyberattacks, according to Wired. The cost of a cyberattack could devastate your business. Staying vigilant by keeping your software updated and well managed is one way you can stop the problems from ever showing up. It’s essential that you do the proper analysis and instill a culture of cybersecurity.

Make 2022 the year you guard your business against security threats. Invest in a Website Maintenance Plan.

11 of Our Website Update Services

This is a shortlist of website updates we can do for you. Let us know what kind of website updates you will need.

  1. Add new web pages
  2. Create a new logo
  3. Include features like videos, photo galleries, or slideshows
  4. Make your website secure
  5. Make simple design changes
  6. Fix web forms not sending
  7. Make a backup of your website
  8. Add a security certificate
  9. Improve/customize images (client supplied images)
  10. Update announcements, articles, etc.
  11. Update shopping cart product updates, price changes, and specials.

How You Can Get Started

Fill out the form below. You need to include a link to your website so we can review how it’s built. We will follow up, requesting any additional information to understand what kind of website help you need. I will provide an estimate of what it will cost to make the updates to your website.

If you want to proceed, just send us your website details through this form.

WordPress Websites Palm Beach Gardens

mcoffey@jmgroup.net · May 25, 2022 ·

The Essential Website

wordpress websites palm beach gardens

As a business owner, your website is the most important tool in your marketing toolbox. It guarantees you more clients and customers. It’s all about your reputation. So what separates a good website from a bad website, or a good one from a great one? Our WordPress website package offers everything you need for marketing your small business.

All of our websites include these basic steps and elements:

Basic Package

  1. PLANNING YOUR WEBSITE
    What is the purpose of your website?
    What are your measurable, specific goals?
    Who is your target audience?
    What is your USP (Unique Selling Proposition)?
    TIP: Plan for your website to grow with your business.
  2. PURCHASE DOMAIN NAME & WEBSITE HOSTING
    All plans include a free domain for the 1st year.
  3. APPROVE A THEME TO SUIT YOUR BUSINESS
  4. DESIGN
    Consider a big or “hero image”. Avoid sliders as they don’t always convert well to mobile.
    The Call-To-Action button is one of the most important elements on your site.
    Use white space to make your site look elegant and professional.
    Write mobile-friendly content.
  5. CUSTOMIZING THE THEME
    Choose a new font, if needed.
    Add your brand assets to the theme, i.e. logo, favicon, and images.
    Customize the menu.
    Upload and format imagery.
    Rearrange the structure of the menu,
    Include social media icons.
  6. CONTENT CREATION
    Basic Pages: Home, About Us, Products/Services, Contact Us,
    Privacy Policy
  7. BLOG PAGE
  8. BASIC PLUGINS INSTALLED & SETUP
    Accelerated Mobile Pages
    Atomic Blocks – Gutenberg Blocks Collection
    Easy Google Fonts
    Genesis Simple Edits
    Google Analytics Dashboard for WP (GADWP)
    Jetpack by WordPress.com
    Simple Social Icons
    Smush Image Compression and Optimization
    W3 Total Cache
    WordFence Security
    WordPress SEO by Yoast
    WPForms
  9. Website Launch Checklist – How to Launch Your New Website

How To Get Started …

Gutenberg and The New WordPress

marciacatlin · December 23, 2021 ·

old mac computer

In a nutshell. Gutenberg and the new WordPress add up to greater flexibility for today’s web designer.

But, this is also my personal story.

How WordPress, the 17-year-old software platform, delivered me from Angelfire.

What say? You’ve never heard of Angelfire?  Though still alive, Angelfire then was exclusively a 1996 hosting service, providing swipeable sample code I used to build something called a website. Oh, those crazy last century Internet days!

With a background in political science, journalism and typewriters, I had much to learn as the digital dawn had dawned and most of us didn’t know it. Correction. Those of us without computers in the liberal arts didn’t know it.

WordPress has enabled Web Design for Everyone

So why WordPress? It’s versatile, easy-to-use, and, completely free.  It’s made it easier for people to build websites, and these websites have made it easier for people to build companies, publish writing, and connect with others.

The development of Word Press is a classic case of necessity is the mother of invention.  With a growing audience of non-technical designers like myself, it has morphed into a versatile content management system that can be customized.

The arrival of WordPress 5.0 and the Gutenberg Editor is one of the biggest updates to WordPress in its 17-year history. Above all, it has enabled this liberal arts Palm Beach Gardens web designer to build custom websites. No more reliance just on themes.

What is Gutenberg?

Gutenberg has revolutionized the way users build their WordPress websites. Called a “block editor,” the new style tool lets users insert any kind of multimedia into each block. This could be a paragraph, image, list, heading, or quote. Each piece of content is contained within its own block, meaning you can edit it as much as you like.

WordPress Updates: The Biggest Changes Over the Years

Want a new website built with the new WordPress and customized just for you? Tell me about it below!

How To Tune Up Your 2021 Website

marciacatlin · February 15, 2021 ·

What should you do to prep your online business for the new year? It’s easy to forget all the little digital details you’ve added to your site.

One of the most important things?  Make sure everything is up to date. Verify that you’re sharing accurate info around your products, services, programs, and offerings.

This quick checklist guide will help you clean up the digital clutter and get you ready to take on the new year with confidence.

Services and Pricing

Your business can change a lot in a year. Maybe you’re no longer offering a particular service or maybe you’re adding in something new. This is a great time to evaluate what you want to put out there and what you want to charge.

Ensure Everything is Up-To-Date

Make sure everything on your site, both big and small, is still working properly. This means conducting a thorough audit of your site – going through each page if possible – and checking for issues such as:

  • Plugins or themes that need to be updated.
  • Missing and/or poor-quality images.
  • Incorrect and/or outdated user information.
  • Broken links (you can address this using a plugin).
  • Broken features and/or plugins.
  • Formatting and/or style issues.
  • Missing and/or out-of-date content.

General Site Fixes

  • Redirect any removed pages/posts
  • Verify you’re still getting current data in Google Analytics
  • Test your contact forms
  • Test your social media links.
  • Update your copyright notice.
  • Do a security audit. (There are many third-party malware and security scanning tools.)
  • Is your site fast on all mobile devices? Take the mobile-friendly test.
  • Do you want to change your WordPress theme? (A  theme that is well-coded and has the right mixture of images, content, and  loading time.)
  • Optimize images automatically   

What To Fix Off-Site

  • Update your profile photos on your social media networks
  • Update your Facebook page header graphic with a new offer/promotion
  • Update your bio + credentials on various platforms

Check Your Own Analytics

If you’re already tracking your site with analytics, dig into them to figure out things like:

  • Which pages on your site are the most popular?
  • Whether any of your pages have abnormally high bounce rates?
  • Which pages generate the most engagement?

Any Other Stuff Need Updating?

Maybe you moved and need to change your address or maybe you started a new venture?
Below you can list all the updates you need and any questions you might have!

WordPress Coaching Website Palm Beach Gardens

marciacatlin · December 25, 2020 ·

wordpress coaching website

There are many ways to coach and create life-changing possibilities for clients. But there is only one space that allows more flexibility, more freedom, and even more profitability than any other coaching space. It starts with a WordPress coaching website.

All of this allows you a great deal of flexibility. Starting and growing an online coaching business is one of the most effective, fulfilling, and lucrative ways to do just that.

The COVID-19 pandemic has skyrocketed the popularity of online fitness training for two main reasons. Gyms closed and personal trainers needed a way to continue working. People all over the world needed effective workout options they could do from home.

“Online training is a new and exciting way for me to offer my clients what they need, when they need it, without the limitations and expenses of the gym so that I can offer a better, and more cost-effective, service than an in-person trainer.” – Jonathan Goodman, founder of the Personal Trainer Development Center and the Online Trainer Academy

The Coaching Plus theme is ideal for health coaches, fitness coaches, life coaches, health instructors, dietitians, or any other professionals in the coaching or training business. The theme is fully responsive, speed optimized, and built on the Genesis Framework.

How to Start a Home-Based Coaching Business
Online Coaching Software
Why Online Coaching Is Becoming More Popular Every Day
7 Steps To Build A Thriving Online Coaching Business In 2019

how to start an online coaching business

Download PDF


Our WordPress website packages offer everything you need to get started with your new business.

For more information about building your own online coaching website, please contact Marcia Coffey below.

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CONTACT · Marcia Coffey · Palm Beach Gardens, Fl 33410 · Tel. 561-906-3436

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