Responsive Web Design

If you want to run an online course or set up a membership site and focus on your business, not your website … you really need to check out the new Rainmaker platform.

The WordPress Content Marketing Solution

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There’s virtually nothing you cannot do.
Better yet, you can take a free, no credit card required 14-day trial just to see if it’s really for you!
Never waste valuable time searching for plugins, worrying about themes, or understanding complicated code … and forget hosting, maintenance, and security updates.
Focus on your business more, and your technology less.
Turn Traffic Into Money

Simple, powerful, and affordable:
the all-in-one complete solution.
With Rainmaker, you can:

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• Absorb cutting-edge tactics and strategy with included training.
• Avoid a patchwork of plugins, themes, and complicated code.
• Forget about upgrades, maintenance, security, and hosting headaches.

“The @RainmakerHQ folks are making automated marketing available to everyone.” – Chris Lema

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Is this the right platform for the right set of problems you’re facing?
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More than any other profession, except for my own, the Interior Design business requires a beautifully designed website that says loud and clear HOW GREAT YOU ARE! At designing, that is.
‘Sloppy’ and ‘unprofessional’ cannot apply to your website … or how can I trust you to design my home decor?  The likely answer is, you can’t.
Big, beautiful pictures. Smart, sophisticated, contemporary design. These are the defining factors for websites in today’s Interior Design and decor industry.
Here are some of the key ingredients of an interior designer’s web presence:
An Impressive Portfolio
This is one of the most important pages of your site where you show off all your hard work.  The best portfolios are organized by style (modern, traditional, commercial, showcase, etc). Organizing your portfolio by style will make it easier for clients to find examples of work you’ve done that aligns most with their taste.  Keep it simple. When it comes to your portfolio, less is more.”
Your ‘About’ Page
Since Interior Design is a client-facing profession, it’s important to make your bio professional and personal. Clients are looking to hire someone they will enjoy spending time with, so sell yourself! It needs a picture of you and should be written in a friendly and genuine voice to make your site more personal and trustworthy.
Services
Because not all clients are looking for a full-blown makeover for their home, you need to specify the full range of your services from space planning to consultations to full service design.
Inbound Marketing
If you have a limited budget (or for that matter an unlimited one), you need to build your brand and target your audience with today’s Inbound Marketing tools. These include: content marketing or writing/maintaining a blog; posting to all the relevant social platforms (Facebook, Pinterest, Instagram, and Houzz); and email marketing or setting up a newsletter.
Here are some great marketing resources:
How to Market Your Interior Design Business on Social Media
9 Ways Interior Designers Can Reach New Clients Using Houzz
The Perfect Interior Design WordPress Theme  ->  Interior Pro by Studio Press

Interior Pro’s classic color and clean lines are a perfect match for your brand. Your images take center stage, whether they’re the full-stretch focal point of your page, or anchoring a post that shares your latest exciting tips.
Its dreamy palette and inviting typography make Interior Pro classy but accessible. It puts forth the hospitable welcome you want to convey to prospective clients. With multiple column classes to choose from and a straightforward, streamlined landing page, you’re ready to serve up content beautifully via desktop or mobile.
As always, Interior Pro features everything you’ve come to expect from StudioPress themes:
A mobile-responsive design that looks amazing wherever it’s viewed.
Support, documentation, and the StudioPress community forum.
The best rankings possible because of our clean code and mobile-friendly design.
Super-fast page load times.
One-click theme updates.
Airtight security so you can rest easy.
Click to step inside the Interior Pro Demo now.

Interior Pro Demo

Do get in touch with Marcia at 561.906.3436 to get started on your new Interior Design website and marketing.
Find Marcia on Google+
Call Marcia @ 561.906.3436.
Follow @jmgroupdesign

Michelle Martello, digital strategist and web designer at Minima Designs, reminded me today of phone calls I have occasionally received from panicked clients. “My contact form isn’t working! I’m not getting any emails. What to do?” Here are her suggestions …
1. Go test your contact form right now.
When was the last time you tested your contact form? The settings and services running your site can change  – and you will never know until someone tells you that you failed to respond to their message.
Two of my favorite WordPress plugins for contact forms (Gravity Forms and Contact Form 7) have undergone various changes in the last few months so you may need to update your settings to make sure you’re getting your messages. The biggest issue? Trying to send your contact form to a gmail address instead of a domain related address (such as me @ gmail.com instead of me @ mysite.com).
The Test: Send yourself a message through your website contact form and have a friend try this as well.
The Fix: If you aren’t getting the message, change the email address that the form is sent to. Still having issues? Test another form plugin. Caldera Forms is another great option. If you’re still having issues, get in touch with your web host and see if they’ve made any mail server changes.
2. Have you added your site to Google Search Console?
Most business owners with a website are aware of Google Analytics and what that tool provides them – all the traffic that comes to their website is tracked, graphed and charted in Google Analytics.
But have you added your site to Google Search Console (formally known as Google Webmaster Tools?) This “sister” tool to Google Analytics opens up a banquet of useful information about your site (such as the detailed search terms people are using to get to your site).
Google Search Console  lets you learn a great deal of information about your website and the people who visit it. You can use it to find out things like how many people are visiting your site and how they are finding it, whether more people are visiting your site on a mobile device or desktop computer, and which pages on your site are the most popular.
I like to find out the terms people are using to find my site to help me with tweaking content on a regular basis. If you have any questions about all this, please get in touch.
– By Marcia Coffey
Find Marcia on Google+
Call Marcia @ 561.906.3436.
Follow @jmgroupdesign

Beauty has always been in the eye of the beholder, except when it comes to websites.
For business owners beauty is always ROI that can be measured and defined. It used to be that great content and design were enough. Today new factors determine a website’s success. Here are some free tools to measure the 4 critical components of Great Websites.
2017 high ranking websites must-haves:
:: Strong performance
:: Mobile optimization
:: Search engine optimization (SEO)
:: SSL security enabled
First Step – The Hubspot Website Grader

Start by checking out how strong your website is in terms of the above four areas … and what to do about it with Hubspot’s Website Grader.
I also heartily recommend Hubspot’s Marketing Grader which measures the marketing effectiveness of a website and provides an inbound marketing score incorporating website traffic, SEO, the blogosphere and social media. It also provides some basic advice on how your website can be improved from a marketing perspective and how your site fares against the competition.
Second Step – Is Your Site Mobile Friendly?
Find out. Take Google’s Mobile Friendly Test now.
Mobile is changing the world. In the US, 94% of people with smartphones search for local information on their phones. 65% of email gets opened on a mobile device before a desktop computer. Surprisingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.
You absolutely need a mobile-friendly website. Reason #1. Google. To much fanfare last April, Google Search expanded its use of mobile-friendliness as a ranking signal. Websites that aren’t deemed “mobile friendly” by Google’s own analysis tool will fall lower in search rankings than those that do.
The fall in rankings only affects searches done on mobile phones and not tablets or desktop computers. But almost half of all Google searches now come from mobile devices, so this could have a significant impact.
Responsive design is Google’s recommended design pattern. When a website is responsive, the layout and/or content adapts based on the size of the screen it’s presented on. A responsive website automatically changes to fit the device you’re reading it on.
Third Step – SEO

93% of online experiences start with a search engine.
Search engine optimization is key to getting found online today. People make billions of unique searches each month and unlike Facebook flittering, those people are in focus mode. In other words, compared with most Internet traffic, searchers are the most motivated people to hit your site.
Hubspot reports that of the 26,093 websites they measured, scores for SEO were remarkably low. They recommend website owners perform an audit of their websites, seeking out and addressing missing page titles, heading tags, and meta descriptions.
For your SEO needs, do contact us so we can help you achieve your online goals. Our search engine marketing services are quoted based on the campaign size, competition, and current rankings.

“If a customer-focused content marketing program is the sandwich, then SEO is the mayonnaise. It touches nearly everything and enhances the overall flavor of the sandwich, but on its own, it’s not very appetizing!” – Lee Oden, toprankblog.com

Fourth Step – SSL Security
Hubspot strongly recommends that your content management system such as WordPress have SSL capabilities enabled. For Google security is also a top priority. “We hope to see more websites using HTTPS in the future. Let’s all make the web more secure!”,  they note.