StudioPress Themes

We are excited to rave about the new versatile Navigation Pro theme by StudioPress. Navigation is their first theme to make building pages even easier, by delivering theme-specific sections and layouts via Atomic Blocks.

Navigation Pro cuts through the haze with bright colors, bold images and versatile layouts to steer your site to success.

Launch fast with starter packs for Travel, Cuisine, Fitness, and Law, or use the included custom block sections to build pages that capture attention and turn visitors into customers.

Block Editor Emphasis. Modular Based Approach.

Of course, as you would expect from a modern Genesis theme, the theme is responsive and AMP-enabled for better mobile performance.

Page Builders vs. Gutenberg?

The biggest difference is that Gutenberg is a default WordPress editor and comes built-in with WordPress.

On the other hand, page builder plugins are created and supported by third-party developers. The WordPress.org team does not call Gutenberg a page builder.

Layouts

The theme comes with four included layout packs. The demo shows examples of how the theme lends itself to businesses like:

• Travel
• Food
• Law
• Fitness, Health, and Wellness

The theme also works very well for:

• Authors
• Professional Services (like accountants)
• Consultants
• Real Estate Agents
• and more

See the demo here ->
https://demo.studiopress.com/navigation/

Ready to get started with your new website? Call Marcia Coffey at 561.90.3436 or email her.

Is your website ready for the new year? If you look at websites from five years ago, there’s a big difference in the look, layout, and design. Gone are the flashy banners, tons of tabs and beveled buttons.

They’ve been replaced by simple designs, bold colors, and in-your-face visuals.

New, state-of-the-art websites are mobile-friendly, fast, modern, easy-to-use, with SSL certificates and video.

Here are 7 signs you know it’s time for a redesign:

You have a high bounce rate.
That means a percentage of people that come to your site only visit the first page they land on. A fresh redesign can help convince readers to stick around longer.

Your website no longer aligns with your current brand.
Brands evolve over time, but has your website evolved along with yours?

When visitors come to your site, the first impressions they’ll have can often be the difference in earning a potential customer or yet another bounce. Make sure you’re remembered for having a well-designed site that aligns with your message and brand. If not, it might be time for a new one.

Is my site mobile-friendly?
How your website appears on a smartphone or tablet is very important in today’s increasingly mobile world. Mobile website traffic makes up more than half of web visits around the globe,

More than 75% of Americans own a smartphone, which means that your site needs to be easy to view and navigate on a screen that is less than five inches long. A mobile-friendly website makes it possible for your customers to find and connect with you no matter where they are.

You haven’t updated your site in more than 3 years.
There have been many advancements even in the past 3 years. Is your site SSL secured or mobile-friendly, for example?

You’re not getting enough leads or conversions from your site.
If your site isn’t producing the amount of the leads that you need it to, it’s time for an upgrade. All the reasons on this list can contribute to your site not generating enough leads. If more than one problem looks familiar, it’s time to reconsider your design.

You aren’t using inbound marketing
Just because a company has a website, doesn’t mean that that website is optimized for inbound.

A true inbound site will have content that attracts visitors, with multiple lead conversion opportunities throughout the site that assist the lead nurturing process. If your site is just up to help provide information, you can be doing much more to help your marketing efforts.

Is my site secure?
Site security is important for several reasons. First, your site must be secure to protect your visitors.

Secondly, your site’s security is directly related to your business’ reputation. Protect the exchange of information between your site and your visitors, and you will earn their trust. Without a secure site, you’re setting your business up for hacking, downtime, and embarrassment.

Safe to say, if it’s been a while since you’ve updated your site, there’s a lot you can do to make improvements.

Don’t drop the ball this New Year’s! Start 2020 with an expertly built and managed website.

Contact Marcia to get started.

For most of us, the days of building websites from scratch have come and gone. That is the good news. Better still website prices are all over the map so you can even get a decent site for the best price of all — zero. But, what is the real reason to avoid site builders?

Should you even have a website? If it’s to build your brand, reputation and customer base, don’t you put quality first and focus on the long-term?

Just because you can doesn’t mean you should.

If you can turn on your laptop and check out your Facebook page, does that qualify you to create a website on Wix or one of the other scores of easy, automagic website builders? Not to mention optimizing it for Google search.

It does! But here’s why you shouldn’t. When things go wrong, who is there to help you out? No web designer who is ready and able, and knows everything about the modern web, digital marketing and much more.

Sadly, support among site builder services varies widely from email-only service to online FAQs, etc. If you can fly solo, you will be fine with this arrangement!

The WordPress Advantage

How many web designers/developers out there specialize in Wix, Weebly Squarespace, and Shopify? Not many. On the other hand, WordPress now powers 30% of all websites on the web so there is plenty of help when you own a WordPress site.

Scarce Support and No Migration

In order for a website to grow, you have to water it. When you create a website with Weebly, Wix or Squarespace, you don’t get the support you need or deserve.

What if your website goes down or something stops working? Do you have the skills to fix it before your customers notice? Certain parts of a website can stop working and you may not even know it. Customers may be trying to contact you, but you’re not a webmaster. How would you know?

Want to move say your Wix site to another site builder or to WordPress in the future? Unfortunately, you can never export this site so you’ll need to rebuild it from scratch — which means you don’t even own your site builder website!

WordPress vs Website Builders

WordPress is a content management system (CMS)— not a website builder. CMS’s are flexible but have a learning curve. Website builders are less flexible but easier to use.

The Genesis Framework

When starting a business, it’s more important than ever to establish and maintain an online presence. I use the Genesis Framework and StudioPress themes for WordPress exclusively for all the websites I build.

Genesis provides the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.

Need to get started on your new website? Fill out our discovery questionnaire and/or give Marcia a call at 561-906-3436.

“I’m not against page builders, but here’s the deal … if you have 300+ posts/pages full of your page builder blocks, it’s going to cost a ton of money to redesign your site or switch to Gutenberg or anything else.
– Rafal Tomal