Social Media Marketing

How to Get Social Buzz For Your Website

marciacatlin · January 11, 2016 ·

Clients have been known to tell me “let’s get some buzz” for my website. On a tennis court, we call that “action”. Action on the racquet. Action on the ball. Techniques that work. You win!
“Buzz” is chatter and traffic, it can be short term, it is quick. Here are some tried-and-true approaches you can follow to get action now:

Facebook Groups

Be sure to join the right group. You can track down groups within your industry to connect with your peers and prospective customers. Start with some research to find groups that fit your needs. Start by asking your colleagues and customers what groups they’re active in.
Facebook also offers a “suggested groups” feature that you can find on your top navigation bar when you view Groups from your profile.
Being active in Facebook groups offers a way to help drive people to your Facebook page. And, it does much more.
Convert prospects into buyers. Create a event or promote a giveaway of your product for a defined length of time.
Best part of groups? They require very little time and you can participate when it’s convenient.

Twitter

I have discovered that image tweets get double the interaction of a standard link tweet. The process is simple. Just click on the little camera icon below the Twitter update box.
Why do you want images in Twitter?
Answer: You will get more favorites! You will get more retweets! You will get more click-throughs!
Overlay Words on Your Images to Convey Quick Meaning
Remember to put words on your image before you share it. A caption or even the title of an article that the image relates to can be useful.
Here is one of my examples with a bit.ly link to an article from a third source … superimposed on an image. I have also included my logo.
Horizontal Images Are Best
Horizontal images work best on most social sites such as Facebook as well as Twitter. Long vertical images get cut off in certain views, or they are difficult to see if fully expanded.
Tag People or Companies in Images
When you can, particularly when you are sharing a product image, remember to include the company’s Twitter handle in the tweet or a hashtag.
TOOLS
Amazingly simple graphic design. Start designing: https://www.canva.com/
– By Marcia Coffey
Find Marcia on Google+
Call Marcia at 561.906.3436.

New SMB Target Marketing Tool is a Feathered Friend

marciacatlin · January 11, 2016 ·

For the first time the world of target marketing is incredibly precise for the little guy. And budget friendly, too.
You will like this news. Keep reading.
A little history will shed light on the magnitude of this great discovery.
The first instance of target marketing has been traced to the General Motors Corporation in 1920, when they realized that Ford owners didn’t buy a second Ford. GMC started sending surveys to current Ford owners, asking them for feedback on GMC products. They never used the feedback, but found people were more likely to buy a GMC as their next car!
In the 1970’s, sales shifted from door-to-door to telemarketing . Direct mail marketing remained a constant annoyance, with only 2% of recipients expected to respond.
The use of census data, sold by the US government in the 1970s allowed marketers to add demographic data. A number of companies started to sell updated lists by taking the census data and using phone books and voter registration to add names back in. It would take 5 years to turn out a complete database.
In the 1980’s companies began collecting, and selling, psychographic data – what do people think, believe and how do they live. Direct mail in the 1990’s moved to a 10:1 ratio – $10 yield for every $1 spent.
Another Feather In Its Cap
This century’s ultra precise tool that does not require any of the above, i.e. hiring a mailing list company or a direct mail company or anybody for that matter is:
Twitter – the free, targeted treasure trove of all of your potential leads, customers and improved bottom line.
So here’s how to use Twitter as your own lead generation tool.
Step 1. Define Your Target Audience
You need to determine who your customers are by creating what’s called a buyer persona. To summarize, a buyer persona includes the following details as a starting point:
Are they male or female?
How old are they?
What is their level of education?
What is their occupation?
Are they married and do they have children?
What social media platforms do they prefer?
What are their life aspirations?
What are they afraid of?
How do they spend their leisure time?
What is their preferred method of communication?
Step 2. Search Your Niche
Then use Twitter’s Advanced Search tool where you can narrow your search and hone in on the people who are looking for your product, talking about a competitor or trying to get your attention?
Step 3. Follow people who are following others in your niche
This is the fastest way to grow your following with people who care about what you’re doing. In other words, you are selectively “lifting” your followers’ followers! It works.
Step 4. Post consistently
It’s called content marketing and you need to do this daily. Original blog posts, third party links and articles, with images that make you stand out .
“Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets.” – Hubspot
RESOURCES

Great article: “How To Draw Attention With Images”
A checklist of essential elements to make your life simple: “11 Essential Ingredients Every Post Needs” from Copyblogger
Post content with Buffer to share on Twitter, Facebook, Google+, LinkedIn and more.

Step 5. Use 1-2 hashtags for each tweet
They are more effective than you thought. Using hashtags exposes you to an entirely new group of people that don’t follow you, but are interested in what you’re saying. Find, analyze and amplify the best hashtags with Hashtagify. Great and surprising tool!
Step 6. Spiff up your Twitter Bio
Your Twitter bio is a powerful representation of you and your company, and it should be handled with care.
Be razor sharp when you’re communicating your value proposition on your company’s Twitter bio. Your bio will get lots of attention and you want it to convert with your followers, i.e. get them to your website.
Don’t have the time to run your own Twitter lead generation campaign? Hire me!
– By Marcia Coffey
Find Marcia on Google+
Call Marcia at 561.906.3436