When a consumer opens up her phone or laptop and conducts a search for “Top real estate agents in [your town],” you want to be there, right?
For a local business like yours, Location Authority is the new SEO when it comes to Google Search and Google Maps.
In Google Search, Google My Business (GMB) listings appear whenever Google infers that the intent of the search is local. The stronger your profile’s “Location Authority,” the higher Google is likely to rank it.
PRO TIPS for Google My Business and Your Website
- GMB pulls a lot of info about you off your site. Everything on your site should match what’s on Zillow, Yelp, and across the web.
- Add your social links in the header/footer of your website. Make it easy for Google to form associations between your GMB, website, and social links.
- Keep adding and updating your GMB.
- Get Reviews!
- Focus on “Seller Stories.” Google searches in which the user seeks out the agent tend to be associated with seller intent.
- Upload lots of photos. Visitors look at these first!
- Check out tools like geoimgr.com that lets you geo-tag your images before uploading to GMB. This may bolster your location authority.
- Publish posts. Simply repurpose your social posts.
- Add your own questions, then answer them. A viewer would have to click approximately three times to see that you asked the question yourself. Think about keywords to strengthen your SEO.
Contact Marcia if you’d like your own beautiful, mobile-friendly real estate website. Multiple options, ready to integrate with your IDX provider.
Real estate website I just designed -> Evolves Realty Group