The answer is NO and here are 5 reasons why!
- You must build trust with the search engines, and that takes time.
- Google has publicly stated that it makes over 500 search algorithm updates each year and that it looks at over 200 different “signals” to determine why one website will out-rank another.
- Without monthly SEO services, you will have to keep up with the ongoing changes search engines make to their algorithms. SEO algorithms change daily.
- Ongoing SEO is necessary because search engines are always evolving.
- Just because one company makes a one-time SEO effort doesn’t mean that their competitors will give up so easily.
This is serious stuff and your business is on the line. Are you going to give up on SEO quickly after knowing that it is one of the most important, and possibly THE most important marketing influencer?
If you have tried it, and it failed, it means that you need to work harder or find better help.
In order to understand SEO, you need to understand Digital Marketing and SEO’s place within it.
The major digital marketing channels include search marketing, social media, display advertising and email marketing. Combined, digital marketing budgets exceeded TV ad spending in 2017. Of these digital marketing channels, the search engines reign as the primary driver of business generation.
Today, search engines produce about 200 billion searches per month. There are over 236 million people in the USA who will be search engine users in 2019.
66% of marketing professionals say that growing their organic presence is their top online marketing priority. Over 72% of people seeking a local store on their mobile phones will visit the store.
Social media actually generates only 3% of the traffic on average to a website. When you add it all up, search engines generate the lion’s share of online-based sales.
So is a long-term approach to SEO really worth it?
You have to consider what is at stake if your business is absent from the search engines. You will be missing one of the most popular marketing channels for driving business. Search-based web traffic is second only to a referral.
Search engines display your website to a person seeking the products/services you sell at the very moment they are interested. It doesn’t get any better than that.
Investing in SEO is a common-sense marketing strategy. Billions of people are searching for millions of things, and that high-volume traffic produces a strong sales ratio.
Check out our SEO Custom Packages, turtle-friendly and based on long-term value! Our goal for Search Engine Optimization? To bring your website up to the latest best practices for SEO. Then review, research, and develop focused keywords and implement the strategy.
