J&M Group WordPress Blog

Solopreneur Startup Opportunities

marciacatlin · May 20, 2021 ·

The world of solopreneur startup opportunities has exploded thanks to technology and the economy. Solopreneurs, while also entrepreneurs, are uniquely both founders and employees!

It has never been easier for people to take advantage of the emerging solopreneur economy. There are currently 41.8 million US adults that identify as consultants, freelancers, or solopreneurs. They can all benefit from a strong brand. Here’s how and why: Read How To Brand Your Solopreneur Business.

Calling Your Own Shots

Twenty years a solopreneur, I offer you its many, mostly wonderful benefits … before The Home Office was a thing.

Make your own decisions quickly and easily. No need for anyone else’s input.
Control your own business strategy. This can be lonely.
Bring your vision to life with no compromises. You own the design and creation of your goods and the delivery of your services.
Choose when to work as hard as you want. Become a workaholic easily.
Run your own schedule. Freedom is the best perk!
Pivot rapidly when necessary. No need to “take a vote”.
Control the quality of what you create and deliver. You decide when it’s good enough or needs more work.
Terminate projects quickly that don’t work for you.
Learn everything! Be responsible for marketing, sales, research, design,
website creation and maintenance, tech support, and customer support. That’s all.

10 Excellent Business Ideas for Solopreneurs

Premium WordPress Themes

Genesis Themes for Solopreneurs

For Educators

Academy Pro is a premium WordPress theme developed by StudioPress. It has a brilliant design and many features. It is ideal for membership and educational websites.

Academy Pro theme for WordPress is designed for emphasizing your lessons and tutorials. The wide and clean design with awesome typography will improve the readability to a great extent.

For Course Creators

Course Maker Pro is designed to meet the style and organizational needs for your online course site. Course Maker Pro is a Genesis-built theme that seamlessly integrates with LifterLMS, making it easy to build instructional courses online.

Resources and Tools

How to Come Up With An Idea for Your Online Course

How To Start 12 Small Businesses from Scratch

Most Successful Small Business Ideas That Work in 2021

The Exact Steps I Took to Create a Multiple 6-figure Launch for an Online Course

How Much Should A Membership Site Cost?

Creators deserve to get paid for their work. The creator economy is just getting started.
Gumroad makes it easy. Start selling.

How To Make Money Podcasting

How To Start A Coaching Business – PDF

How To Build A Membership Site from Scratch

Free Tools Solopreneurs Can Use To Start Their Business On A Budget
(most of which I use)

Want to get started with your new business? How can we help?

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How is your brand different? It’s about your competition.

marciacatlin · March 24, 2021 ·

Today the average supermarket has 40,000 brand items on its shelves. Car shoppers can wander through the showrooms of over twenty automobile makers. Differentiating products today is more challenging than at any time in history. More important … it is the key to a company’s survival.

Businesses, big and small, often employ high-tech razzle-dazzle, particularly when it comes to new websites and site builders’ endless techy wonderments. That animation, music, and distracting popups! Instead, companies should be working to discover and market their product’s uniquely valuable qualities.

WordPress guru, coach, speaker and start-up specialist, Chris Lema has just published a post today that hits the nail on the head.

As Chris concludes somewhat surprisingly in Differentiate or Disappear:

Quality won’t distinguish you.
You can’t differentiate yourself on integrity or support.
You need to understand your own story.
This isn’t about my product or yours.
The time to differentiate yourself is now.

“Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand.”- David Ogilvy

How To Tune Up Your 2021 Website

marciacatlin · February 15, 2021 ·

What should you do to prep your online business for the new year? It’s easy to forget all the little digital details you’ve added to your site.

One of the most important things? Make sure everything is up to date. Verify that you’re sharing accurate info around your products, services, programs, and offerings.

This quick checklist guide will help you clean up the digital clutter and get you ready to take on the new year with confidence.

Services and Pricing

Your business can change a lot in a year. Maybe you’re no longer offering a particular service or maybe you’re adding in something new. This is a great time to evaluate what you want to put out there and what you want to charge.

Ensure Everything is Up-To-Date

Make sure everything on your site, both big and small, is still working properly. This means conducting a thorough audit of your site – going through each page if possible – and checking for issues such as:

Plugins or themes that need to be updated.
Missing and/or poor-quality images.
Incorrect and/or outdated user information.
Broken links (you can address this using a plugin).
Broken features and/or plugins.
Formatting and/or style issues.
Missing and/or out-of-date content.

General Site Fixes

Redirect any removed pages/posts
Verify you’re still getting current data in Google Analytics
Test your contact forms
Test your social media links.
Update your copyright notice.
Do a security audit. (There are many third-party malware and security scanning tools.)
Is your site fast on all mobile devices? Take the mobile-friendly test.
Do you want to change your WordPress theme? (A theme that is well-coded and has the right mixture of images, content, and loading time.)
Optimize images automatically

What To Fix Off-Site

Update your profile photos on your social media networks
Update your Facebook page header graphic with a new offer/promotion
Update your bio + credentials on various platforms

Check Your Own Analytics

If you’re already tracking your site with analytics, dig into them to figure out things like:

Which pages on your site are the most popular?
Whether any of your pages have abnormally high bounce rates?
Which pages generate the most engagement?

Any Other Stuff Need Updating?

Maybe you moved and need to change your address or maybe you started a new venture?
Below you can list all the updates you need and any questions you might have!

WordPress Coaching Website Palm Beach Gardens

marciacatlin · December 25, 2020 ·

There are many ways to coach and create life-changing possibilities for clients. But there is only one space that allows more flexibility, more freedom, and even more profitability than any other coaching space. It starts with a WordPress coaching website.

All of this allows you a great deal of flexibility. Starting and growing an online coaching business is one of the most effective, fulfilling, and lucrative ways to do just that.

The COVID-19 pandemic has skyrocketed the popularity of online fitness training for two main reasons. Gyms closed and personal trainers needed a way to continue working. People all over the world needed effective workout options they could do from home.

“Online training is a new and exciting way for me to offer my clients what they need, when they need it, without the limitations and expenses of the gym so that I can offer a better, and more cost-effective, service than an in-person trainer.” – Jonathan Goodman, founder of the Personal Trainer Development Center and the Online Trainer Academy

The Coaching Plus theme is ideal for health coaches, fitness coaches, life coaches, health instructors, dietitians, or any other professionals in the coaching or training business. The theme is fully responsive, speed optimized, and built on the Genesis Framework.

How to Start a Home-Based Coaching Business
Online Coaching Software
Why Online Coaching Is Becoming More Popular Every Day
7 Steps To Build A Thriving Online Coaching Business In 2019

how to start an online coaching business

Download PDF

Our WordPress website packages offer everything you need to get started with your new business.

For more information about building your own online coaching website, please contact Marcia Coffey below.

[wpforms id=”10013″]

The Website Owner’s Manual

mcoffey@jmgroup.net · November 14, 2020 ·

Many small business owners view the website development process with some trepidation, mainly because they’re only familiar with the Internet as end-user.

Just because you’re responsible for your organization’s web presence doesn’t mean you know how to build a website. The job of planning, launching, and managing a site often falls to people who have little or no experience in web design or development. Website Owner’s Manual is a book for the thousands of marketers, IT managers, project leaders, and business owners who need to put a website in place and keep it running with a minimum of trouble.

about the book

Website Owner’s Manual helps you form a vision for your site, guides you through the process of selecting a web design agency, and gives you enough background information to make intelligent decisions throughout the development process. This book provides a jargon-free overview of web design, including accessibility, usability, online marketing, and web development techniques. You’ll gain a practical understanding of the technologies, processes, and ideas that drive a successful website.

The Website Owners Manual, yours free when you become a J&M Group client, introduces basic processes, concepts, and terms that you will encounter when working with designers/developers.

This excellent and compact (260 pages) guide targets individuals responsible for managing their business website.

You will be provided with all the information needed for the proper care and website maintenance. This includes technical details (like your host, domain registrar, DNS records, logins, & more), a maintenance schedule (for daily, weekly, monthly & annual tasks), and a troubleshooting guide for common WordPress problems.

The WOM does a sterling job of defining roles for owners, designers, and users. For small business owners who have fingers in a lot of pies and know little about website development, this concept is crucial to the success of your project.

The WOM includes:

Important Website Details
All the important records like hosting, domain registrar, login credentials,
and more all in one comprehensive document.

Maintenance Overview Schedule
Explains all the daily, weekly, monthly, and annual tasks of website owners
are now responsible for ensuring a properly maintained website.

Troubleshooting Guide
Useful tips on the common problems they might face now that they are
responsible for the upkeep of their entire website.

Along with your website, we’ll include a customized copy of The Website Owner’s Manual.

Website Maintenance by Yoast
Keeping your website and content up-to-date is important. Your visitors like that and search engines do too! Don’t forget old content. Don’t forget to redirect when deleting old posts, and prevent duplicate content. Our posts will help keep your website clean and fresh!

To get started on your new website, contact us or call Marcia at 561-906-3436.