J&M Group WordPress Blog

Here’s what marketing looks like today:
You determine your ideal customer.
You create a message that will resonate with him or her.
You build visual marketing that communicates your message.
You use content — blog posts, ebooks, guest posting, interviews, podcasts — to get your message out.
You drive everyone who finds you back to your website, which is your marketing hub.
You’re in control. It’s called Inbound Marketing.
Did you know?
62% of marketers have a blog.
The average company that blogs generates 55% more website visitors.
43% of marketers generate  customers from their blog.
Companies that blog generate 126% more leads than those that don’t.
Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound leads.
61% of U.S. consumers have made a purchase based on a blog post.
81% of consumers trust information and advice from blogs.
70% of consumers prefer getting to know a company via articles (not ads).
84% of B2B marketers use social media in some form.
Facebook is the top social channel for generating leads.
43% of all marketers found a customer via LinkedIn in 2013.
Source: Hubspot

Tip 1. Do you know your target market? Who are they?
It all starts with defining your audience.
Who are they?
What is their most pressing issue, problem, or desire?
What benefit of your product solves their problem?
Who do they trust?
Tip 2. What am I offering?
A digital download?
Are you selling a physical product?
Do you provide a service? Training? Education?
Are you a retail business with a physical location?
Tip 3.  Remember how to use your keywords
Embed relevant keywords in your content. This is an easy way to make it more visible to the search engines. At the very least, your site’s <title> tag should include those keywords that best describe your skills . Work them into your categories, URLs, post titles and subheadings where appropriate.
Tip 4. Create unique content
Having content that no other site has is the first step to drawing a crowd. Strive to be original. By writing original content (something that’s useful, informative, funny, free, beneficial or helpful, for instance), you’ll encourage people to link to what you’ve created. All SEO techniques start with good content creation.
Tip 5. Use images creatively
Images have the potential to make or break a site’s effectiveness.
Websites that use images well can sell a lifestyle, an ideal, an idea of whatever the product needs to sell more. They can sell the features in an instant and provide clear and accurate information on the product. Replace iStock photos with original photos from your smartphone and sites with free high resolution downloads such as unsplash.com.
Tip 6.  How does your site look on your smartphone?
You need a responsive design website that has been constructed so that all of the content, images and structure of the site remains the same on any device.
Reason? Users get a better experience, they don’t have to fool around with zooming and shrinking the text or images on screen. Instead, all of the content automatically adjusts to the screen of the device. Plus you get an edge over your competition!
Tip 7.  Revisit your About page
Your About page is a primary connection point for customers. It’s a place where they can find out more about what makes you, your business, or product tick and, most important, what you can do for them. Use your About page copy to tell visitors how your product or service will be able to benefit them.
Tip 8.  Do you have to squint to read your copy?
Maybe you’re using a lot of fonts, colors and sizes. Keep it simple – two fonts and 2-3 sizes.
Make it easy for your user to read your copy and make the font large enough that people can read it. Keep your font styles consistent.
Tip 9.  Are you using a slider on your homepage?
Sliders can be interesting, but also problematic. Mostly they are distracting.
It all comes down to focus. Basically, what you’re saying with a slider is: “I really don’t know which product or picture I should put on display on my homepage, so I’ll just grab 10 of them!” Consider killing your slider.
Tip 10.  Do you have a call-to-action button?
Drive customers to become leads with a button or link so visitors can download a free ebook, start a free trial, make an appointment, get a free consultation.
Add a CTA button to your homepage.
– By Marcia Coffey
Find Marcia on Google+
Call Marcia at 561.906.3436.