J&M Group WordPress Blog

Merchants like yourself who are focused on content can now have a robust eCommerce experience by way of the BigCommerce plugin without ever leaving WordPress.
Introducing  BigCommerce for WordPress, a plugin that allows you to scale eCommerce further than ever before on WordPress.
With WordPress on the front-end, this new plugin frees up server resources from things like catalog management, processing payments, managing fulfillment logistics and more with BigCommerce on the back end.
Built to integrate seamlessly with WordPress, you get access to BigCommerce native e-commerce features from a single plugin, the ability to sell across multiple channels and marketplaces from a single location, and best of all, an embedded checkout experience that takes on PCI compliance and customer security on your behalf.
Benefits of Using eCommerce plus Content Solutions
The BigCommerce for WordPress plugin leverages the best aspects of both platforms. It allows WordPress to manage content and BigCommerce to manage eCommerce.

• Scalable eCommerce for WordPress
  Now you can continue to enjoy WordPress customization while pairing it with the most scalable SaaS e-commerce engine. Build complex catalogs, manage large volumes of traffic, orders and analytics. The plugin creates pages for your cart, checkout, account profiles, sign in, shipping & returns, gift certificates and order history.
• The key difference in our approach?
  You don’t need to install additional extensions to access e-commerce features. Enjoy many features, such as complex catalog support, global payment gateways, currency handling, taxation, shipping calculations, and channel management.
• Offload Backend Resources
  Processing orders and running your store will not affect the speed of your site. The plugin does the heavy commerce lifting.
• Let Us Handle PCI Compliances
  BigCommerce powers the full checkout experience, assuming the burden of PCI compliance for you.
• Many Payment Gateways
  BigCommerce has over 65 payment gateway integrations available out-of-the-box, serving 100+ countries and over 250 local payment methods.
• Scalable Product Catalogs
  BigCommerce is built for large, complex catalogs with up to 600 SKUs per product, and 250 product values for a single option.
• Multi-Channel Selling and Management
  With the BigCommerce platform, you have access within the control panel to sell across multiple marketplaces simultaneously, such as eBay, Amazon, Facebook, Instagram, Google Shopping, Square and more! Save time and eliminate errors and overselling with bulk listing, automatic inventory syncing and unified order and fulfillment management.

BigCommerce versus WooCommerce

They’re both plugins and they both do commerce. But they are very different. This is the fundamental difference between the two:
BigCommerce – A single WordPress plugin that uses the BigCommerce tech stack for commerce activities.
WooCommerce –  A collection of plugins/extensions that use the WordPress host for commerce horsepower.
BigCommerce is taking what they do well at scale – commerce, and pairing it with a CMS that does content well at scale, WordPress.

Why Use a WordPress eCommerce Strategy?

WordPress provides the foundation for more than 30% of the world’s websites, many of which sell goods alongside their storytelling.
Why you would want this strategy for your brand?

1. Build community and customer lifetime value through your own website rather than through a marketplace like Amazon.
2. Achieve organic search visibility and decrease PPC costs.
3. Nurture customers through a longer buying cycle, especially suitable for more expensive products.
4. Build a brand with high customer lifetime value.

Contact Marcia Coffey, a BigCommerce Partner, to learn more about BigCommerce and how it can work for your business with WordPress.

Research confirms that the future of eCommerce is a bright one. By 2022, e-commerce revenue in the U.S alone is expected to reach $638 million, with the toys, hobby and DIY categories seeing the largest growth.

And it’s no passing trend, either.

Many Americans now see online shopping as a must-have. 40% say they can’t live without it.

Did you know? Online shoppers make purchases on marketplaces at least three to five times per month!

Advantages of eCommerce

eCommerce has many different advantages – from faster buying to the ability to reach large audiences 24/7.

Here are some of the top perks it has to offer.

1. Faster buying for customers
For customers, eCommerce makes shopping from anywhere and at any time possible.

That means buyers can get the products they want and need faster without being constrained by operating hours of a traditional brick-and-mortar store.

With shipping upgrades that enable rapid delivery available to customers, even the lag time of order fulfillment can be minimal (think Amazon Prime Now, for example.)

2. Companies can easily reach new customers
eCommerce also makes it easier for companies to reach new customers all over the globe.

An eCommerce store isn’t tied to a single geographic location. An online store isn’t tied to a single geographic location. It’s open and available to any and all customers who visit it online.

With the added benefit of social media advertising, brands have the potential to connect with massive relevant audiences who are in a ready-to-buy mindset.

3. Lower operational costs
Without a need for a physical storefront (and employees to staff it), eCommerce retailers can launch stores with minimal operating costs.

As sales increase, brands can easily scale up their operations without having to make major property investments or having to hire large workforces.

This means higher margins overall.

4. Personalized Experiences
With the help of automation and rich customer profiles, you can deliver highly personalized online experiences for your e-commerce customers.

Showcasing relevant products based on past purchase behavior, for example, can lead to higher AOV and makes the shopper feel like you truly understand him/her as an individual.

Contact eCommerce developer Marcia Coffey @ 561.906.3436 to see how she can help you set up and customize your BigCommerce store.

Check out our BigCommerce StartUp Special Offer.

Find out for yourself. Take a fully-featured BigCommerce Free Trial (no credit card required). Click below.

BigCommerce multi-channel retailing is the modern practice of selling merchandise on more than one sales channel  (e.g. a web store, marketplaces, and social media).

It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines.

A global study of digital shoppers finds one in every three dollars of discretionary income is now spent online. Digital channels influence nearly all offline purchase decisions. [Read more…] about Sell Everywhere with BigCommerce Multi-Channel Retailing