Time, money, trust. There are a million reasons not to outsource. Except things have changed radically. It’s a jungle out there! Yes, indeed. You need a social media marketing pro!
Talk public relations. Consider brand reputation. What about customer recruitment and retention? How about free advertising? Time to burnish your brand?
Social media marketing is all of these things and much more wrapped into one!
Social media marketing is so vital to businesses these days that you need to ask yourself – do you really have time to do all this kind of time-intensive marketing yourself?
8 Reasons You Need a Social Media Marketing Pro
- It’s a jungle out there.
What platform should you be on? What does the latest update mean? How do we know which insights to look at? A social media manager will know when to post, where to post it, what to say, what the insights mean, and how to tweak their strategy based on the latest stats and updates. - It’s not your priority.
Is your social media at the bottom of your to-do list? A social media manager will always have the time to do your social. Strategically planned and part of a long-term growth plan. - You need to go beyond brand awareness.
A good social media marketer will know the different types of content your business needs and will be sharing them with a defined strategy. - The good old days are gone.
Engagement is key on your social platforms. Your social media manager will be actively engaging with people to grow your audience. - Get eyes on your content.
Social media managers know which apps to use to create the best content. Many offer content creation as part of their services. - You don’t really want a huge agency!
Freelance social media managers are not big agencies, and that’s a GREAT thing. It means they aren’t juggling 10 clients and are as invested in your success as you are. - Faster response times for your customers.
People want answers before they buy. Having a social media manager who monitors your platforms, responds to comments and messages, and gives people the answers they need quickly will help stop them from going elsewhere. - You need to focus on the things that make you money.
Having a social media manager on your team frees up some time to focus on the things you need to do to make your business work.
MORE READING
CMOs: Adapt Your Social Media Strategy for a Post-Pandemic World
“2021 cemented a lot of changes in our professional lives. Zoom became our default meeting room, and webinars are regular events. But the most impactful change was how social media became the go-to window to learn, find new career opportunities, and grow our brands.” – The Importance of Social Media Marketing in 2022