As a small business owner, you may see SEO as an unnecessary expense.
So how important is SEO for new websites?
All websites start small with a few pages of content and no organic traffic and gradually they become bigger. How successful a website will become, depends on the SEO tactics you will use from the beginning.
The Most Powerful Digital Marketing Tool
SEO or Search Engine Optimization is the process of making your website more visible to search engines. Without doing SEO, your visibility is not increasing and this means no growth.
SEO is a tool for every website, either small or big, new or old.
SEO elements fall into two categories:
• On-Page SEO. Any effort you take to improve individual pages to enhance your ranking in search engine results is on-page SEO.
As well as keywords, this includes formatting, URLs, navigation, load speed, on-site blogging, and responsive design.
• Off-Page SEO. You can also improve SEO by taking action off your website. The most well-known aspect of off-page SEO is link
building, but this category also encompasses social media, business profiles and articles.
Benefits of SEO for new websites or startups:
- It’s the most cost-effective method of marketing your website, especially with a low budget. Any money or time you spend on SEO at the beginning will pay off later.
- With PPC or other marketing channels, you can get traffic as long as you pay for clicks on your ads (either Google or Facebook), but with SEO is different.
- When you are patient enough to wait for SEO to work, you will get traffic and leads 24/7 without spending a dollar on ads. The best model for growing an online business.
- You can do SEO on your own.
- SEO is not a short-term solution. If your goal is to create a foundation that will last for years to come, then SEO is your answer.
- SEO traffic is targeted which means higher conversion rates at a lower cost.
How does a new website start ranking?
Learn below from Yoast, step-by-step, how to start working on the SEO for your new website!
SEO For A New Website
The Competitive Edge
If your competitors are still relying on outbound marketing or are just hoping for the best with their websites, you have the perfect opportunity. Many small companies just have a free Facebook page or Instagram account.
There is no need to start big. Begin with the basics and build up gradually as your company grows.
FREE SEO Review & Quote
If you are considering SEO for your website, or if you are not satisfied with the progress of an existing SEO campaign, contact us for a FREE SEO assessment and service proposal. Call Marcia at 561.906.3436.
Check out our High-Performance Local SEO package.