Then the next question has to be HOW?
How do you penetrate the marketing jungle when every minute of every day 571 new websites are created, 100,000 tweets are shared and over 347 blog posts get published?
Small business owners with a marketing budget pegged to the vagaries of monthly income don’t share much enthusiasm for blogging. Why do I have to do that? Who will read my posts? How do I find the time? Who cares?
Is this just ignorance? It certainly can’t be bliss.
The mobile noise out there is deafening now reaching into your daily phone calls, even permeating your every private moment.
Let’s get honest here. Some “small business owners” in this century can bear little resemblance to those in the past one I know about. They are in business because the Internet has enabled them. Otherwise they would have to have “a budget” to pay rent, hire employees, keep the lights on, create a marketing plan. They wouldn’t have a first job. Running their business or store would be their only job.
But I digress. Here it is … Copyblogger defines content marketing as follows:
“Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.”
With their “solutions for smarter content marketing”, Copyblogger has all the links, information and teaching tools you will need to scale this particular marketing mountain.
Nutshell. More than just a buzzword, content marketing is a tried-and-true marketing tactic that small businesses can use to reach customers in an authentic way, without having to spend big bucks.
Below Keith Hernandez from Buzzfeed, one of the leaders in the content marketing space, discusses how small businesses can create and use custom content effectively in their marketing.
If you are interested in marketing your business, you can learn more about my inbound marketing services here. This is the most effective way to generate solid leads and build a loyal customer base.
It is not for the impatient business owner. If that matches your description, you will need a BIG budget to buy Google AdWords, hire an SEO firm, write & distribute sales collateral like brochures, showcase your wares at events and exhibition halls, generate cold calls to lists, place ads in local/regional/national publications, hire a sales team and distribute flyers to door knobs, to name a few.
Content Matters! is out! http://t.co/m9x9Afk7Qx Stories via @marciacoffey@AlenaCheina@EmployeeRxSaver
— Shamayim (@Shamayim2) June 13, 2015
– By Marcia Coffey
Find Marcia on Google+
Call Marcia at 561.906.3436.