It’s not overwhelming. We just think it is. You can build an online personna as good as gold like the big guys, if you want to.
Here’s a rough outline of what you, the small business person, needs to do to get started.
1) Build a simple WordPress blog/website. Choose a StudioPress theme. They are the best. I know because I am biased and experienced 🙂
2) Define your target market, niched and narrowed … the one you are singing to, not the one that needs to be sold. List appropriate keywords (Google Keyword Planner).
3) Set up Facebook OR Google+, Twitter and LinkedIn business accounts. Pinterest is an optional candidate if you have a business that lends itself to the visual, i.e. travel, fashion, design, food, restaurant, real estate, architecture, cabinetry, many of you out there.
(4) Set up Twitterfeed to automagically stream all your posts to these platforms. Bingo. Automatic content achieved.
(5) Write one post per week. Don’t agonize about frequency! Varying lengths, 3 paragraphs certainly. Content is more important than size.
(6) What to write about? Clients’/customers’ questions you’ve answered, news about your product or service, events of interest, people you know, experiences and stories. Use keywords in your list.
(7) Build influence, improve your Klout score. Hit Share buttons whenever you find articles of interest on other sites and platforms. What is Klout?
(8) Reciprocate. Leave comments on other people’s blogs, share their content on Twitter and Facebook. If someone engages with you on your blog, Twitter, Facebook or another social web destination, be sure to respond.
Set yourself apart. Be an expert in your industry. Build your business. This you can only do for the long haul by establishing your social reputation. The above steps will get you on the right road.
Now … Nike tells you what to do.
Resources for this article:
Big Picture Marketing for Small Business – My Pinterest Account
Google Keyword Planner
Klout
StudioPress.com
Twitterfeed
How To Use Twitterfeed (video)
– By Marcia Coffey
Find Marcia on Google+
Call Marcia, Genesis WordPress Web Designer, at 561.906.3436.
Follow @jmgroupdesign
