Search engine optimization is complicated.
For many, it’s considered a dark art, peppered with unknowns and uncertainties. And while some marketers consider it an exciting challenge, others back away from it for fear that they’ll simply never get it right.
Still others hire crappy SEO consultants. As Rebecca Gil tells it in her “Beginner’s Guide to Search Engine Optimization”, a PDF download below: “Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO.” are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO.”
But, the truth is … if you are doing any kind of online marketing, having even a basic understanding of SEO can help you deliver more successful strategies and campaigns.
What to do?
Time to do it yourself.
“SEO is not simple and it is not easy. It is part art, part science, and part instinct. But know this once you get it, you get it and it becomes common sense. What I will promise you is that anyone and everyone can learn SEO,” states Rebecca.
“If you can’t make the long-term commitment needed, consider spending your money on pay per click ads,” she adds.
Rebecca Gill is the founder of Web Savvy Marketing and the SEO instructor at DIYSEOcourses.com. She explains why SEO is a powerhouse for all businesses and why it requires a plan. In my years as a web designer, I’ve found Rebecca to be the only person who makes sense while keeping everything simple. This is no small feat in the world of SEO! The guarantees, the gobbledygook. They are everywhere. Thank you, Rebecca!
Download The Beginner’s Guide to Search Engine Optimization.
MORE DIY RESOURCES
Easy WordPress SEO. Yoast Complete Solution
How to Learn SEO: 10 of the Best Resources to Bookmark – These days, it seems all marketing requires at least a basic knowledge of search engine optimization. But many of us aren’t sure where to begin. That is due to the deluge of information available on SEO.
How to Teach Yourself SEO in 30 Days – A comprehensive article with videos, tutorials, and downloadable SEO template and more
5 Small Business Tips For Better SEO In 2017
Search Engine Optimization Basics – Effective SEO Advice and Tips from Rank Fishkin. Rand Fishkin is the CEO and Co-Founder of the web’s most popular SEO software provider: SEOmoz.
Our Blog
Website Backup and Restore. Critical for Small Business.
I am a ten-year customer and fan of Bluehost famous for simple and easy WordPress hosting. WordPress installs and updates are a snap and the price is right! Over many years, I can also report that the support has been consistently OK to great.
Another reason: Bluehost makes it easy to do automated backups and file-level restores.
The feature is called Site Backup & Restore. [Read more…] about Website Backup and Restore. Critical for Small Business.
New Realtors’ Digital Marketing
Though not exactly a novel technology back in 2009 when everyone was online, the Internet has changed everything for home buyers and for realtors.
In 2017 many savvy, online home buyers now can create a short list of specific properties that pique their interest, culled from sources like Homes.com. There’s still plenty of need for agents and brokers, but in many ways, their main focus has evolved. They are no longer the sole information providers and curators. Their skills as experts, negotiators, and facilitators are in as high demand as ever.
In other words, the new homebuyer is already pre-sold before he picks up the phone and calls a broker. He knows what he wants already, in some cases the exact property, certainly the neighborhood, always the price range.
Vienna, Virginia realtor Doug Francis defines the new strategy perfectly for realtors both in the design and focus of his new real estate website. He notes: “Today’s smart digital marketing strategy needs to be geared towards becoming an industry resource, to create unique opportunities and gain new clients by being helpful”
Doug goes on to explain that while everybody is talking about social media, your website really needs to be the core of a strategy to demonstrate your professional experience through articles and helpful information.
“Facebook is for advertising, but consumers turn to Google for answers and searching for professionals who they can hire.”
Be sure to check out Doug’s stunning Genesis WordPress website at www.dougfrancis.com built on the Minimum Pro Theme.
87% of buyers use online resources and 75% select a real estate agent or broker to work with.
Buyers who utilize online resources during their home search are significantly more likely to also use an agent.
75% of senior home buyers go online to search for a home.
Nine out of ten Millennials turn to the internet and eight in 10 use mobile devices or apps to help with the home-buying process.
Millennial buyers and sellers use at least three online resources; one in four use five or more online resources.
Millennials scrutinize more agents, asking friends and family about their experiences with agents and reading online reviews more than other generations.
60% of buyers evaluate an agent’s local market knowledge.
89% of new home shoppers use a mobile search engine at the onset and throughout their research.
31% of home shoppers who take action on a real estate site are ages 25-34, surpassing all other ages.
75% of senior home buyers go online to search for a home.
[Source: Zillow.com]
Resources:
https://www.thinkwithgoogle.com/collections/zero-moment-truth.html
The Digital House Hunt: Consumer and Market Trends in Real Estate
Give Marcia a call at 561.906.3436 to help you build a website that captures homebuyers’ attention and closes the sale.