“We’re at a turning point,” declared Matt Mullenweg, co-founder of WordPress, and founder/CEO of Automattic just three months ago.
“2017 will be the year we will see features in WordPress requiring hosts to have HTTPS available.”
Google now considers SSL as a ranking factor. But recently has gone even further. As of January 2017, Google is marking “HTTP pages that collect passwords or credit cards as non-secure.” [Read more…] about 4 Reasons Your Small Business Website Needs An SSL Certificate
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SEO Tools Automatic with StudioPress Sites
Can a saavy web maestro like you imagine building a website with all of the SEO power tools automatically built in?
Well, now you can … only with StudioPress Sites where every site includes SEO functionality. No more wasting time seeking optimization tools all over the Internet.
Here are nine reasons I know you’ll love the the Sites SEO package:
Superior Uptime and Speed
Sites uses a minimalist hosting stack that is specifically configured for the unique hosting demands of WordPress combined with the Genesis Framework. That adds up to world-class performance.
And search engines like it when your pages load faster — because you’re delivering a superior experience to your visitors.
Convenient Keyword Research
Sites comes fully loaded with a built-in keyword research tool that you use right from WordPress. This enables you to uncover the language your target audience actually uses (the search data doesn’t lie), which is exactly the language you need to be using in your content.
Using the language of your audience creates audience engagement, which in turn sends signals to Google that your content can be trusted and ranked well.
Patented Content and Site Analyzer
You know you need to optimize your site for humans first. But beyond that, there are some technical factors that can make an important difference. How do you know if your website and your individual pages are on the right track?
Sites has patented, built-in analyzers that give you a page and site score, as well as smart suggestions right there on the screen for changes you can make immediately.
Don’t wait, and don’t guess. The SEO tools in Sites take the guesswork out of technical optimization.
Mobile-Responsive Design
You’re already aware that mobile-friendliness is a must-have, not a nice-to-have. Search engines are unlikely to even give your site a second look if your design isn’t optimized for a pleasant and intuitive mobile experience.
This is why all 20 Genesis theme designs included with Sites are mobile-responsive, meaning they adapt to whatever device the visitor is using. Your page looks just as good — if not better — on a smartphone as it does on a desktop.
Built-in Influencer Outreach Tools
Getting backlinks from authoritative websites remains one of the best ways to improve your search rankings, but it’s not easy to do. You have to identify the right websites and establish the right relationships — a research process that can be lengthy.
Sites reduces the headache by helping you discover who else has the audience you want to reach, and by helping you identify relevant social media conversations — all from your dashboard. This way you can focus more on the outreach, and the benefits of outreach, than the painstaking research legwork.
Enhanced Security Defenses
Every website is under a constant threat of being hacked. Such is the world we live in these days. And it can be scary. But the last thing you want to do is bury your head in the sand — because you can lose the trust of visitors and search engines
if your site gets hacked.
We use a four-tiered defense strategy that delivers a rock-solid frontline defense designed to maximize security without negatively impacting performance. You need both elements built into your site if you want peace of mind and strong long-term SEO, and Sites delivers.
Support from Real Online Publishers
Sites was created by internet entrepreneurs, professional bloggers, revolutionary designers, and maniacal WordPress and Linux gearheads of Rainmaker Digital. They eat, sleep, and breathe web traffic.
This highly experienced team can help you with any questions you may have regarding your site’s SEO — usually based on first-hand experience. You won’t find a support system like this anywhere else. If you find yourself struggling with SEO, the team is at the ready.
Learn more about StudioPress Sites here
YouTube Marketing On A Shoestring Budget
There isn’t any question that YouTube is a powerful medium for effective video marketing. Whether you’re a small or large business, you need video to capture a wide range of audiences.
Plus, you have to continually come up with ways to get your products and services in front of as many people as possible without ruining your budget. [Read more…] about YouTube Marketing On A Shoestring Budget