Most of you spend less than 4% of your revenue on marketing. So what to do with a shoestring budget like that?
Get a newsletter. Create, design and write it on Mail Chimp. Free of charge for up to 2,000 contacts.
By all measures newsletters fit the bill for small businesses. They are affordable, they are immediate, they grab attention and they convert.
:: Email is actually the preferred communication channel for marketing messages for most consumers.
:: Email is almost 40 times more effective than Facebook and Twitter combined in helping a business acquire new customers.
:: Most email is opened on a mobile device, so email marketing really takes advantage of this popular and dominating technology.
:: Email is fabulous for customer retention.
:: Email warms up your warm market or existing customer base because people do business with people they know, like and trust.
:: Email gets immediate results. When running a small business, every sale, order, or appointment can have a significant impact. With email, you’re able to get the results you’re looking for right away.
Can’t be bothered to custom design and write your own newsletter? Let me do it for you. See if you can do better than Harold!
– By Marcia Coffey
Find Marcia on Google+
Call Marcia at 561.906.3436