There’s one critical thing you need to understand about your client or customer. He or she has a lot of options.
Learn how to create your own USP to make you stand out and to make your competition insignificant. Download our free PDF below.
There’s a whole worldwide web out there, with businesses waiting to serve your potential client’s needs. So what’s going to get him to choose your company, out of all those possibilities?
If you ever look at marketing advice, you’ll immediately come across the need for what’s called a “USP” — a unique selling proposition. You can also just call it your “winning difference.”
A unique selling proposition is what your business stands for. It’s what sets your business apart from others because of what your business makes a stand about. Instead of attempting to be known for everything, businesses with a unique selling proposition stand for something specific, and it becomes what you’re known for.
When you attempt to be known for everything, you don’t become known for anything.
The concept of a USP is now 50-years-old and was created by Rosser Reeves, an American ad executive and pioneer of television advertising. You can read more about him here ==> Rosser Reeves.
A lot of businesses, when they want to unlock their USP, lock themselves and their team in a room for a week with charts, reports, whiteboards, and salty snacks while they figure it out.
You could do that, too. Or you could try a few five-minute exercises. Totally your choice.
Here in this ebook, Sonia Simone shares some quick ways to uncover (or create) a USP that lets you stand out among all of those cookie-cutter blogs and businesses out there.
