More than any other profession, except for my own, the Interior Design business requires a beautifully designed website that says loud and clear HOW GREAT YOU ARE! At designing, that is.
‘Sloppy’ and ‘unprofessional’ cannot apply to your website … or how can I trust you to design my home decor? The likely answer is, you can’t.
Big, beautiful pictures. Smart, sophisticated, contemporary design. These are the defining factors for websites in today’s Interior Design and decor industry.
Here are some of the key ingredients of an interior designer’s web presence:
An Impressive Portfolio
This is one of the most important pages of your site where you show off all your hard work. The best portfolios are organized by style (modern, traditional, commercial, showcase, etc). Organizing your portfolio by style will make it easier for clients to find examples of work you’ve done that aligns most with their taste. Keep it simple. When it comes to your portfolio, less is more.”
Your ‘About’ Page
Since Interior Design is a client-facing profession, it’s important to make your bio professional and personal. Clients are looking to hire someone they will enjoy spending time with, so sell yourself! It needs a picture of you and should be written in a friendly and genuine voice to make your site more personal and trustworthy.
Services
Because not all clients are looking for a full-blown makeover for their home, you need to specify the full range of your services from space planning to consultations to full service design.
Inbound Marketing
If you have a limited budget (or for that matter an unlimited one), you need to build your brand and target your audience with today’s Inbound Marketing tools. These include: content marketing or writing/maintaining a blog; posting to all the relevant social platforms (Facebook, Pinterest, Instagram, and Houzz); and email marketing or setting up a newsletter.
Here are some great marketing resources:
How to Market Your Interior Design Business on Social Media
9 Ways Interior Designers Can Reach New Clients Using Houzz
The Perfect Interior Design WordPress Theme -> Interior Pro by Studio Press
Interior Pro’s classic color and clean lines are a perfect match for your brand. Your images take center stage, whether they’re the full-stretch focal point of your page, or anchoring a post that shares your latest exciting tips.
Its dreamy palette and inviting typography make Interior Pro classy but accessible. It puts forth the hospitable welcome you want to convey to prospective clients. With multiple column classes to choose from and a straightforward, streamlined landing page, you’re ready to serve up content beautifully via desktop or mobile.
As always, Interior Pro features everything you’ve come to expect from StudioPress themes:
A mobile-responsive design that looks amazing wherever it’s viewed.
Support, documentation, and the StudioPress community forum.
The best rankings possible because of our clean code and mobile-friendly design.
Super-fast page load times.
One-click theme updates.
Airtight security so you can rest easy.
Click to step inside the Interior Pro Demo now.
Do get in touch with Marcia at 561.906.3436 to get started on your new Interior Design website and marketing.
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Call Marcia @ 561.906.3436.
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