Do you happen to have a new product that resembles the proverbial boulder not moving up a hill?
Yes, of course … you know that yours is the only organic cooking oil in the world that jazzes up popcorn like nothing else, not to mention what it can do for broccoli.
But, why would anyone buy this unknown gourmet brand of yours at three times the cost of ordinary cooking oil sold in a supermarket?
You love your product. Question is how to reach an audience that doesn’t know what it’s missing.
Pinterest could just be a cost-free answer for you. Consider isolating a theme that would be exciting, helpful and educational to your target audience and build it out visually just like a special issue magazine. Obviously make it a Cooking Theme for your oil and then design Boards of foods suited to your oil, with images of relevant recipes (preferably, some of them yours), nutritional values, tips, et al.
Give the theme a catchy name, with your keyword. Maybe “100 Gourmet Cooking Oil Surprises”.
Case History
Consider the story of Petplan Insurance which markets a “non-essential” product … so say the stats. In the U.S. only 1% of pets are insured (30% in the UK, and as high as 50% in Sweden). Petplan wanted to increase the awareness of both the availability and necessity of pet insurance.
They began creating boards with compelling images from their pet health magazine, fetch!. They then expanded into specific educational content such as the “Health Tips” and “Breed All About It” boards.
While the Petplan boards cover different subjects, they all feature ONE CONCEPT: “how great pets are!”
Petplan has seen a 87% increase in new site traffic, a 35% increase in page views, and a 12.5% increase in insurance quote requests!
Pinterest Theming Project I’m Working On
Aesthetic Dental of Jupiter offers general dentistry as well as cosmetic dentistry. Most people are very interested in all of the anti-aging or cosmetic dental procedures and need information.
So Cosmetic Dentistry is the perfect theme with visuals of all of the ever-changing advancements in the field.
It’s no secret that companies are using Pinterest for marketing purposes and doing so successfully. Pinterest is a great tool for raising brand awareness, driving traffic back to your website and increasing sales
– By Marcia Coffey
Find Marcia on Google+
Call Marcia @ 561.906.3436.
Follow @jmgroupdesign
