These days local SEO for small businesses is an ever-changing discipline that requires complex strategies. And, it has never been more important!
Small business SEO is increasingly competitive. Why? Part of the reason is that many local businesses have finally realized the importance of doing the local SEO “basics” and are implementing basic local search strategies. This means more local businesses are vying for a limited number of high-ranking spots.
There are many ways to get started. First, you can start linking in local directories visited by locals. See below.
Top 50 Free USA Business Directories To List Your Local Business
Here are 10 other SEO strategies you can easily use:
- Make all URL links readable by humans. For example –backlinkfy.com/news/how-ppc-campaigns-increase-business-exposure NOT http://backlinkfy.com/new/456drt…
- Create a simple informative Facebook page.
- Make sure you have a mobile-friendly website.
- Your meta description tags should be 155 characters or less.
- Get your business listed on Google Maps.
- Include your descriptive ALT tags with keywords to all images, this helps with SEO.
- Update your Title tag, description and location including products or services. Focus on local keywords in your area.
- Start a blog on your site and update it often with local activities and other research articles that can help locals.
- Create a Twitter account and start tweets from your blog.
- Embed Find us on Yelp on the footer of your website.
High-Performance Local SEO
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“We practice what we call ‘holistic SEO‘. This means that your primary goal should be to build and maintain the best possible website. Don’t try to fool Google. Ranking will come automatically if your website is of extremely high quality.” —Yoast