Research confirms that the future of eCommerce is a bright one. By 2022, e-commerce revenue in the U.S alone is expected to reach $638 million, with the toys, hobby and DIY categories seeing the largest growth.
And it’s no passing trend, either.
Many Americans now see online shopping as a must-have. 40% say they can’t live without it.
Did you know? Online shoppers make purchases on marketplaces at least three to five times per month!
Advantages of eCommerce
eCommerce has many different advantages – from faster buying to the ability to reach large audiences 24/7.
Here are some of the top perks it has to offer.
1. Faster buying for customers
For customers, eCommerce makes shopping from anywhere and at any time possible.
That means buyers can get the products they want and need faster without being constrained by operating hours of a traditional brick-and-mortar store.
With shipping upgrades that enable rapid delivery available to customers, even the lag time of order fulfillment can be minimal (think Amazon Prime Now, for example.)
2. Companies can easily reach new customers
eCommerce also makes it easier for companies to reach new customers all over the globe.
An eCommerce store isn’t tied to a single geographic location. An online store isn’t tied to a single geographic location. It’s open and available to any and all customers who visit it online.
With the added benefit of social media advertising, brands have the potential to connect with massive relevant audiences who are in a ready-to-buy mindset.
3. Lower operational costs
Without a need for a physical storefront (and employees to staff it), eCommerce retailers can launch stores with minimal operating costs.
As sales increase, brands can easily scale up their operations without having to make major property investments or having to hire large workforces.
This means higher margins overall.
4. Personalized Experiences
With the help of automation and rich customer profiles, you can deliver highly personalized online experiences for your e-commerce customers.
Showcasing relevant products based on past purchase behavior, for example, can lead to higher AOV and makes the shopper feel like you truly understand him/her as an individual.
Contact eCommerce developer Marcia Coffey @ 561.906.3436 to see how she can help you set up and customize your BigCommerce store.
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