Just the tip of the iceberg! Here are two of the main advantages of BigCommerce for small business — the SaaS model and the extremely rich core, out-of-the-box features.
But there are many more BigCommerce benefits and considerations focusing on small and medium-sized business owners!
Setting up a new e-commerce business involves various hidden costs and challenges so making the right platform decision can mean the difference between a black or red number at the bottom of your balance sheet.
So what does BigCommerce do for the small owner?
It gives you the ability to build and manage your own website. The core software has everything you need to run a business without plugins beyond plugging in a payment gateway. That said, most businesses will add plug-ins that either add functions – like email marketing software, or popups to gather emails for email marketing, accounting software like Quickbooks … or plug-ins that offer richer feature sets than the built-in feature within the cart.
Creative marketing solutions also define BigCommerce. For example, the built-in product reviews can be enhanced by adding a third party program to make it easier for customers to review, offering coupons in exchange for reviews, and making reviews easily shared.
Benefits of the BigCommerce SAAS platform
SaaS (Software as a Service) based platforms offer the biggest ROI in terms of money and implementation time. Why Saas?
Reliability and tech support are the big advantages of choosing the BigCommerce SaaS platform rather than WordPress w/ WooCommerce.
Here are many more:
- 24/7 support
- Enterprise level servers with redundancy and backup.
- Far less downtime.
- BigCommerce management of all technical updates, site security, security patches, and PCI compliance.
Important because small businesses can be vulnerable to hacking, DOD attacks, and non-compliance with PCI standards (which can cause loss of payment processing). - Better “out of the box” toolset, and more robust API so you can adapt your online store to meet changing business needs.
“We chose BigCommerce because, for a very low fee every month, we got all the technology we needed to run our business and reach more customers.” – Jeff Conarko, CEO & Founder BigCommerce Small Business Case Studies
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