Small or local businesses can’t compete online, they say … so why be involved with eCommerce and online sales?
Another common misconception. Consider these benefits:
Reach New Customers
How much more could you sell if you could reach customers across the country or around the world? What if all those customers could purchase from you at any time? Online selling makes all of this possible, opening your business to more customers and purchases than ever before.
Give Local Customers a Convenient Alternative
People love convenience and there’s nothing more convenient than an online shopping cart. Many of your loyal customers would appreciate being able to buy from the comfort of their own home.
Get a Competitive Edge
eCommerce can be a competitive feature for smaller stores in local markets. It can also give a small seller a leg up on the giant retailers like Walmart and Amazon.
Look Bigger Than You Are
Look like a larger company employing hundreds with a professional website and shopping cart.
Build Your Brand Image
Creating a website allows a company to tell its story to consumers with photos, videos and blog posts. You can share your firm’s history, philosophy, ethics, community involvement, employee culture – all of this can help bring your brand to life. When you combine these standard web content features with the power of an online store, your brand becomes far more than just a local player in a local market.
Creating an online store is not only a valuable step for virtually any business with products to sell, but it’s also much easier than you might think. Tools that were previously available only to large corporations are now within the reach of most any retail business. Why not take advantage of all that online selling has to offer?
Get your own store up and running in no time with BigCommerce. Start your free BigCommerce trial, no credit card required HERE.
– By Marcia Coffey
Or, call Marcia, WordPress & Bigcommerce web designer, at 561.906.3436.
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