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marciacatlin

Is Your Website Ready for the New Year?

marciacatlin · December 20, 2019 ·

Is your website ready for the new year?

Is your website ready for the new year? If you look at websites from five years ago, there’s a big difference in the look, layout, and design. Gone are the flashy banners, tons of tabs and beveled buttons.

They’ve been replaced by simple designs, bold colors, and in-your-face visuals.

New, state-of-the-art websites are mobile-friendly, fast, modern, easy-to-use, with SSL certificates and video.

Here are 7 signs you know it’s time for a redesign:

You have a high bounce rate.
That means a percentage of people that come to your site only visit the first page they land on. A fresh redesign can help convince readers to stick around longer.

Your website no longer aligns with your current brand.
Brands evolve over time, but has your website evolved along with yours?

When visitors come to your site, the first impressions they’ll have can often be the difference in earning a potential customer or yet another bounce. Make sure you’re remembered for having a well-designed site that aligns with your message and brand. If not, it might be time for a new one.

Is my site mobile-friendly?
How your website appears on a smartphone or tablet is very important in today’s increasingly mobile world. Mobile website traffic makes up more than half of web visits around the globe,

More than 75% of Americans own a smartphone, which means that your site needs to be easy to view and navigate on a screen that is less than five inches long. A mobile-friendly website makes it possible for your customers to find and connect with you no matter where they are.

You haven’t updated your site in more than 3 years.
There have been many advancements even in the past 3 years. Is your site SSL secured or mobile-friendly, for example?

You’re not getting enough leads or conversions from your site.
If your site isn’t producing the amount of the leads that you need it to, it’s time for an upgrade. All the reasons on this list can contribute to your site not generating enough leads. If more than one problem looks familiar, it’s time to reconsider your design.

You aren’t using inbound marketing
Just because a company has a website, doesn’t mean that that website is optimized for inbound.

A true inbound site will have content that attracts visitors, with multiple lead conversion opportunities throughout the site that assist the lead nurturing process. If your site is just up to help provide information, you can be doing much more to help your marketing efforts.

Is my site secure?
Site security is important for several reasons. First, your site must be secure to protect your visitors.

Secondly, your site’s security is directly related to your business’ reputation. Protect the exchange of information between your site and your visitors, and you will earn their trust. Without a secure site, you’re setting your business up for hacking, downtime, and embarrassment.

Safe to say, if it’s been a while since you’ve updated your site, there’s a lot you can do to make improvements.

Don’t drop the ball this New Year’s! Start 2020 with an expertly built and managed website.

Contact Marcia to get started.

Do You Have a Hacked Website? It’s costly.

marciacatlin · December 6, 2019 ·

hacked websites
Did you know? 30,000 websites are infected with some type of malware daily!

For many of you keeping your WordPress site secure is not a top priority. Small business owners often think their site is just not big enough to be a threat from hackers. But it is easier than you think to have a hacked website.

But, hackers typically don’t care how big or small your business is. There is always money to be made from selling personal information!

As a result of the theft of customer information, the damage to your company’s reputation could also mean the loss of future income, as you will need to invest extra money to rebuild your reputation and restore customer confidence.

The Cost of A Hacked Website

WordPress is known for being one of the most user-friendly content management systems for websites. It is also a popular target for hackers and spammers. Hackers don’t spend time trying to hack platforms that no one uses – right? With a whopping 61% market share – it is a big target!

7 Types of Security Attacks and How to Prevent Them

A security attack is an unauthorized attempt to steal, damage, or expose data from an information system such as your website. Malicious hackers can go about this in a variety of ways:

  1. Malware
    Malicious software – ‘malware’ – infects devices without users realizing it’s there. Variations include Trojan horses, spyware, ransomware, and viruses.

    Secretly infected files or software can further introduce malware to your site. You could also trigger a malware download by clicking on a link in a pop-up window or an email attachment.

    To prevent malware infections, you’ll want to install a security scanner. Our own security scanning feature is a low-cost and highly effective choice.

    If your server is compromised, you can restore your files from a backup. Tools such as our backup feature enable you to schedule copies and save them to an external destination. This way you’ll have one handy should your site become compromised.

  2. Drive-by downloads
    A drive-by download is a method of distributing malware and occurs when a malicious script is inserted into a page’s PHP or HTTP. When a person visits the infected site, the malware is downloaded and silently infects, the device.

    The best action you can take to prevent drive-by download attacks is to keep your security systems updated and remove any unnecessary software.

  3. Phishing
    Phishing is among the oldest and most common types of security attacks. These attacks have increased by 65 percent in the last year, and account for 90 percent of data breaches.

    This form of social engineering deceives users into clicking on a link or disclosing sensitive information. It’s often accomplished by posing as a trusted source via email.

  4. Spearphising
    Spearphishing’ is a targeted attack on an individual.

    A high-profile example is the 2016 case of Hillary Clinton. Staff members were tricked into sharing sensitive information and credentials which led to stolen data.

    To minimize risk:
    Never click on or download a file that seems suspicious.
    Be wary of emails addressed generally, such as to “Dear Friend” rather than to you specifically.
    Notice any glaring spelling or grammatical mistakes in emails. These are particularly important to pay attention to when an email is asking for payment or personal information.

  5. Brute-force attacks
    In brute-force security attacks, hackers often use dictionary software to repeatedly and systematically attempt password combinations until they find one that works. Once the cybercriminal has access, he can wreak major havoc on your site.

    Users should always choose strong passwords that include a combination of letters, symbols, and numbers.

  6. SQL Injections
    Structured Query Language (SQL) injections are when an attacker injects malicious code into a server to manipulate back end databases. The goal is to reveal private data such as user lists, customer details, and credit card numbers.

    SQL injection attacks can cause severe damage to businesses. Attackers can delete tables and gain administrative rights, although the most devastating aspect is the loss of your customers’ trust and loyalty.

    Injections can occur through any form element on your site, including contact forms, blog comments, and search bars. Therefore, it’s important to review your forms to ensure each field is configured for the correct entry type.

  7. Man-In-The-Middle (MITM) Attacks
    With these attacks, the criminal positions themselves between your device and the server. They eavesdrop on, intercept, and manipulate communication between two parties – this often happens on unsecured wireless networks such as public WiFi,

    Detection of these attacks is difficult, but prevention is possible. Always use secure WiFi connections.

    Always install a Secure Sockets Layer (SSL) certificate on your site. This ensures communication between your website and a visitor’s browser is encrypted and inaccessible to MITM attackers. You can acquire a free SSL certificate through a provider such as BlueHost.

As you can see, there are many different methods cybercriminals can use to infect your site. These threats require a multi-layer approach to site security.

Our Maintenance Package includes security tools that make it easier to detect and stop attacks on your WordPress site. We also backup your site regularly. Our security scans help keep your content and users safe.

Google Blacklisting: What It Is & How to Avoid It

If you’re looking for a partner to manage your website and do what it takes to keep your WordPress site secure and humming along, check out our WordPress Maintenance Plans or contact us.

Will a one-time SEO campaign get you results?

marciacatlin · October 13, 2019 ·

The race is not always to the swift. – Aesop’s Fables

The answer is NO and here are 5 reasons why!

  1. You must build trust with the search engines, and that takes time.
  2. Google has publicly stated that it makes over 500 search algorithm updates each year and that it looks at over 200 different “signals” to determine why one website will out-rank another.
  3. Without monthly SEO services, you will have to keep up with the ongoing changes search engines make to their algorithms. SEO algorithms change daily.
  4. Ongoing SEO is necessary because search engines are always evolving.
  5. Just because one company makes a one-time SEO effort doesn’t mean that their competitors will give up so easily.

This is serious stuff and your business is on the line. Are you going to give up on SEO quickly after knowing that it is one of the most important, and possibly THE most important marketing influencer?

If you have tried it, and it failed, it means that you need to work harder or find better help.

In order to understand SEO, you need to understand Digital Marketing and SEO’s place within it.

The major digital marketing channels include search marketing, social media, display advertising and email marketing. Combined, digital marketing budgets exceeded TV ad spending in 2017. Of these digital marketing channels, the search engines reign as the primary driver of business generation.

Today, search engines produce about 200 billion searches per month. There are over 236 million people in the USA who will be search engine users in 2019.

66% of marketing professionals say that growing their organic presence is their top online marketing priority. Over 72% of people seeking a local store on their mobile phones will visit the store.

Social media actually generates only 3% of the traffic on average to a website. When you add it all up, search engines generate the lion’s share of online-based sales.

So is a long-term approach to SEO really worth it?

You have to consider what is at stake if your business is absent from the search engines. You will be missing one of the most popular marketing channels for driving business. Search-based web traffic is second only to a referral.

Search engines display your website to a person seeking the products/services you sell at the very moment they are interested. It doesn’t get any better than that.

Investing in SEO is a common-sense marketing strategy. Billions of people are searching for millions of things, and that high-volume traffic produces a strong sales ratio.

Check out our SEO Custom Packages, turtle-friendly and based on long-term value! Our goal for Search Engine Optimization? To bring your website up to the latest best practices for SEO. Then review, research, and develop focused keywords and implement the strategy.

How To Build Your Online CBD Business

marciacatlin · August 23, 2019 ·

How To Build Your Online Hemp or CBD Business

Introducing a streamlined way for merchants to sell hemp and hemp-derived cannabidiol (CBD) products online with BigCommerce. Here’s how to build your CBD business online.

BigCommerce for Hemp & CBD is now providing Hemp & CBD merchants a full-featured ecommerce platform.

It brings together industry-leading ecommerce tools and services tailored for hemp and hemp-derived CBD commerce, providing merchants and manufacturers a clear path to legally sell and distribute their products to U.S. consumers. 

Unlike other hemp and CBD-friendly platforms, BigCommerce hosts your store and provides full access to their suite of tools to optimize your site, improve conversion rates and sell more.

Tremendous Challenges Solved

Despite the 2018 Farm Bill legalizing the sale of hemp products, many hemp, and hemp-derived CBD merchants are still subject to unfair and anti-competitive tactics across the eCommerce ecosystem. This includes high transactional fees from payment providers and outdated shipping regulations.

With BigCommerce for Hemp & CBD, merchants can power their hemp and CBD business and quickly get to market by benefitting from: 

  • Hemp-friendly merchant services – Choose between multiple U.S.-based providers of merchant services without incurring additional penalties, fees or account reserves 
  • Online & offline payment processing – Optimize customers’ checkout experience no matter where they shop with out-of-the-box PCI compliance
  • BigCommerce Shipping – Simplify shipping and fulfillment operations and increase margins with BigCommerce’s pre-negotiated rates with hemp-friendly carriers 

CBD is a huge business opportunity. The cannabis industry is one of the fastest-growing in the nation, and CBD is one of the quickest growing sectors of that industry. Especially following the passage of the 2018 Farm Bill, hemp CBD products are proliferating at a fast rate.

Click below to start your BigCommerce free trial and building your CBD business! Questions? Contact Marcia at 561-906-3436 or email her.

BigCommerce Free Trial

Sources:
How To Start A CBD Business
CBD Market Monitor
CBD Marketing Strategies
How to (Successfully) Sell CBD Online: A 2019 Seller’s Guide
Learn How to Sell Hemp and CBD Products

Small Business Digital Marketing Plan

marciacatlin · August 18, 2019 ·

digital marketing plan

1 in three new businesses that are launched is successful after two years. Your small business digital marketing plan is one of the most critical elements to make sure you are The One of three!

Here is a basic digital marketing plan to assist start-up businesses or any business looking to include digital marketing as a part of a larger marketing plan.

When developing a marketing plan, four considerations are key:

  • Campaign components are low-risk with a low entry price tag and a high chance of success.
  • The campaign is scalable. It grows with you.
  • The campaign can easily be terminated.
  • Your campaign components allow for performance tracking.

How to Get Started with Your Digital Marketing Plan

First, you need a website. If you already have a website, it may need to be redesigned to ensure that it is mobile-friendly, resourceful and that it looks as good as your competitors’ websites.

Next, it’s time to find an SEO company. A reputable SEO company will make sure that the new website you are investing in will be SEO friendly. Be wary of website design firms that claim they know SEO. Choose a firm that puts SEO on the top of their list of services.

When choosing your SEO firm, be very thorough. Find search ranking examples, speak with their clients, talk with the owner of the SEO firm and get as technical as you can.

SEO will likely provide the best ROI of all of the components of your digital marketing plan. The downside? If you have a new website and you are a new business, it could take a few months for it to start showing results.

Be sure to check out our High-Performance Small Business SEO Package. No contract with a Performance Guarantee.

Quick But Complicated PPC Campaigns

Next, you will want to look at setting up a PPC campaign with Google AdWords. Google AdWords can generate major volumes of business for you while draining your bank account.

To be safe, not sorry we recommend that you hire a professional! PPC will drive instant business and allow for managed growth.

Higher Risk Digital Marketing Tasks

Blogging and Content Marketing – Blogs help grow the footprint of your website. The more content that you have, the more there is out there to be found. It also can help to build your online reputation and to establish you as a thought-leader.

The quality of your content is important, so make your blogs count.

Social Media – Few companies actually have profitable social media campaigns. In certain circumstances, social media can be very effective, but for most, it won’t.

So why bother with Social Media? It helps your customers communicate with you. Happy clients can pass your information on to others (referrals) and it builds your overall online image.

Display Advertising – If you do want to tackle display advertising, we recommend that you use Google AdWords, where you can pay on a cost-per-click performance basis, rather than on a CPM basis. Be sure that you can track the performance of your campaign.

The solutions outlined above represent the core components of a digital marketing plan. There are certainly other things out there, but we recommend that you focus on the proven technologies before experimenting.

Eventually, you’ll come to master these components, and you’ll have a sense of what will and won’t work.

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CONTACT · Marcia Coffey · Palm Beach Gardens, Fl 33410 · Tel. 561-906-3436

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