What should you do to prep your online business for the new year? It’s easy to forget all the little digital details you’ve added to your site.

One of the most important things?  Make sure everything is up to date. Verify that you’re sharing accurate info around your products, services, programs, and offerings.

This quick checklist guide will help you clean up the digital clutter and get you ready to take on the new year with confidence.

Services and Pricing

Your business can change a lot in a year. Maybe you’re no longer offering a particular service or maybe you’re adding in something new. This is a great time to evaluate what you want to put out there and what you want to charge.

Ensure Everything is Up-To-Date

Make sure everything on your site, both big and small, is still working properly. This means conducting a thorough audit of your site – going through each page if possible – and checking for issues such as:

• Plugins or themes that need to be updated.
• Missing and/or poor-quality images.
• Incorrect and/or outdated user information.
• Broken links (you can address this using a plugin).
• Broken features and/or plugins.
• Formatting and/or style issues.
• Missing and/or out-of-date content.

General Site Fixes

• Redirect any removed pages/posts
• Verify you’re still getting current data in Google Analytics
• Test your contact forms
• Test your social media links.
• Update your copyright notice.
• Do a security audit. (There are many third-party malware and security scanning tools.)
• Is your site fast on all mobile devices? Take the mobile-friendly test.
• Do you want to change your WordPress theme? (A  theme that is well-coded and has the right mixture of images, content, and  loading time.)
• Optimize images automatically   

What To Fix Off-Site

• Update your profile photos on your social media networks
• Update your Facebook page header graphic with a new offer/promotion
• Update your bio + credentials on various platforms

Check Your Own Analytics

If you’re already tracking your site with analytics, dig into them to figure out things like:

• Which pages on your site are the most popular?
• Whether any of your pages have abnormally high bounce rates?
• Which pages generate the most engagement?

Any Other Stuff Need Updating?

Maybe you moved and need to change your address or maybe you started a new venture?
Below you can list all the updates you need and any questions you might have!

There are many ways to coach and create life-changing possibilities for clients. But there is only one space that allows more flexibility, more freedom, and even more profitability than any other coaching space. It starts with a WordPress coaching website.

All of this allows you a great deal of flexibility. Starting and growing an online coaching business is one of the most effective, fulfilling, and lucrative ways to do just that.

The COVID-19 pandemic has skyrocketed the popularity of online fitness training for two main reasons. Gyms closed and personal trainers needed a way to continue working. People all over the world needed effective workout options they could do from home.

“Online training is a new and exciting way for me to offer my clients what they need, when they need it, without the limitations and expenses of the gym so that I can offer a better, and more cost-effective, service than an in-person trainer.” – Jonathan Goodman, founder of the Personal Trainer Development Center and the Online Trainer Academy

The Coaching Plus theme is ideal for health coaches, fitness coaches, life coaches, health instructors, dietitians, or any other professionals in the coaching or training business. The theme is fully responsive, speed optimized, and built on the Genesis Framework.

How to Start a Home-Based Coaching Business
Online Coaching Software
Why Online Coaching Is Becoming More Popular Every Day
7 Steps To Build A Thriving Online Coaching Business In 2019

Our WordPress website packages offer everything you need to get started with your new business.

For more information about building your own online coaching website, please contact Marcia Coffey below.

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What is your website missing? It’s called small business branding. Branding a small business is a necessity for solo professionals.

It sets you apart from your competition. It showcases your smarts and proves why you outshine your competitors every time.

Branding Is The Way You …

• Let people know what they can expect when they hire you.
• Make your case for why you’re the best choice out of all the others.
• Establish credibility.
• Build awareness.
• Become recognized and remembered.
• Become known, liked, and trusted.

The Five Essentials of Small Business Branding

1. Know Your Why

People don’t buy what you do. They buy why you do it.
Create a purpose statement to help you make decisions about everything
relating to your brand – who you’ll work with, what you’ll offer, what you’ll
say and do and what you won’t.

How To Create Your Own Unique Selling Proposition

2. Know Your Ideal Customer

Which segment of the market are you targeting? Who most needs the thing
you sell? When you categorize potential target groups, which group’s problems do you understand the best?

3. Be Unique

This is often the biggest goof small business owners make when it comes to marketing their businesses and websites. Don’t mimic your competitors’ websites! Be different! Elevate your design, choose distinctive colors and fonts.

How To Build Your Brand Through Web Design

Why would a customer choose me instead?” What are the characteristics or benefits of my service that would be hard for others to copy?

Become known for something. Make it crystal clear to your potential customers what that thing is. Then competition fades away because there’s no substitute for you.

4. Set Expectations

In a clear and concise way, you want to be able to describe the benefits of working with you and the transformation they can expect when they do.

This is your brand promise. It helps people to understand what they can expect when they do business with you.

5. Give Your Brand Personality

People buy from brands and they hire humans. So as you market your business, you want to express consistent personality characteristics and make your company values known through content and graphics.

Think about the words you’ll use to communicate what it’s like to work with you. Will you be a sturdy, reliable consultant? Or a quirky and fun coach? You’ll want to think about how you’ll speak and write that will help people get to know you.

Create a website that distinguishes your business from all the others. Contact Marcia below!