Landing pages are the superstar salespeople in your online business. Download your free landing page guide here.
No matter what stage of business you’re in, landing pages come in handy for a wide range of different marketing purposes.
Each landing page is designed with a single purpose: to convince visitors to convert. This means eliminating anything that is distracting like navigation menus and other unrelated content.
Successful landing pages share a few common elements. You can read more about how to design winning landing pages in our guide to landing page best practices. Here’s a quick overview:
• Create a new landing page for each offer. Landing pages with more than one CTA see dramatically lower conversions, so keep each landing page focused on a single offer.
• Keep your design clean and simple. The best landing pages are aesthetically pleasing, easy to read, and have clear messaging.
• Attract visitors with pictures and video. Great imagery evokes emotion, and emotion helps drive landing page conversions.
• Write persuasive copy. Focus on the pain your audience is experiencing and how your offer will help solve that pain.
• Add social proof and testimonials. The power of storytelling is mighty. Testimonials and case studies from existing customers build credibility and boost customer loyalty.
• Answer your visitors’ burning questions. Your copy should leave no stone unturned, answering the most common questions and concerns your audience might have.
• Include a strong call-to-action. Your CTA is crucial to your conversion rate, so it needs to be crystal clear.
• Track and optimize for conversions. Understand what success looks like, measure your results, and work on improving your landing pages over time.
Download our free Landing Page Guide below. It includes the following chapters:
- What is a Landing Page?
- 13 Landing Page Best Practices to Help You Make Your Mark
- How to Write a Great Landing Page
- 4 Essential Landing Page Elements
- How to Use a Landing Page to Test a New Idea
- What is a Good Landing Page Conversion Rate
- 8 Call-to-Action Examples for Your Next Landing Page
- How to Create Lead Generation Landing Pages that Convert
- How to Use Landing Pages with Email Marketing
- How to Grow Your Email List with Free Landing Pages in 2020
