How does SEO get you customers? It’s all relative as Einstein would say!
According to Einstein’s “Theory of General Relativity”, your position and speed in the universe influence what you observe. A different person in a different place, moving at a different speed would make a different observation.
What does this have to do with SEO?
Rankings are determined by the environment they are competing in.
Say, your website offers a service to a community with no competing websites, then capturing strong keyword rankings is easy. You could have a terrible website, with typos and poor navigation, but still rank #1!
The Competitive Marketplace
That same website would perform poorly in a highly competitive marketplace. To compete in a small and limited marketplace, you can do well with a mediocre website and mediocre SEO.
But, to survive in a competitive marketplace,
your website must be extra special!
Google displays websites in its search results that satisfy a search query. To do this, Google considers the user’s experience. Websites that best satisfy the purpose of a search tend to rank better on Google. So, to remain competitive on Google, your website must satisfy the search query better than your competitors’ websites.
How this is accomplished is a very complex process as you can see below:
- How fast is your website?
- Does your website look great? It really matters when there is competition!
- Does your website provide quality content?
- Is your website mobile-friendly?
- Is your website organized? Can people easily find what they are looking for?
- What do you offer that is better than your competitor? Pricing, testimonials, results, guarantees, etc.
How To Begin?
- Search Google for phrases that your customers would use.
- Then discover which websites consistently come up at the top of Google’s search results.
- Also, add content, look sharper, be better organized, and make it easier to communicate with your company.
- Goal 1: You need the best website for the marketplace you serve.
- Goal 2: You must be willing to put in the time and effort so your website will stand out.
- Over time your efforts will be rewarded by Google.
- Call us to learn more about our High-Performance Local SEO Package.
CAUTION
Don’t underestimate your competitors. If you want to achieve greatness across the search engines, give Marcia Coffey a call at 561-906-3436 or learn more about her High-Performance Local SEO service.