Google My Business for Local SEO
Google My Business is more important than ever for local SEO. Google My Business Manager Palm Beach Gardens will set up all your details for this free business profile on Google so you can manage how your business appears on Google Search and Maps.
Are you a small business with a limited budget shooting for the most traffic from Google? The first thing you should do: Focus on your Google My Business presence.
Here’s Why!
Google has released almost a dozen new features within Google My Business or at least attached to the knowledge panel and business profile, in the last two years. Many of these features have the potential to be really important to businesses that are taking advantage of them.
For the last year, Google has been primarily focused on driving ad revenue, including user experience, and including small business engagement. Businesses are feeling the pinch from Facebook’s organic newsfeed changes. Google sees this as an opportunity to convert some of the activity that businesses had been putting into Facebook into Google, thus bringing them along as advertisers over time.
GMB Advantage for Website Owners
The biggest advantage is the effect that Google My Business has on local searches. Google My Business provides a simple but effective method by which businesses can bring in customers through search.
It is a method that is up there in importance with SEO, PPC, and Social Media.
Perfect Starting Point for Your SEO Campaign
Every small business needs its own website that it can build on over time. But in terms of where to focus your optimization efforts, everybody should be looking at Google My Business first. It’s easier to update.
You can post your top questions and answers, respond to reviews, or ask your customers for reviews. You can upload better photos, so that people are more likely to engage with your listing on a phone, as opposed to your competitor.
These kinds of things are easy for a business to accomplish and take less time. They’re less technical, making Google My Business a great starting point for an SEO campaign.
What is Google’s Ideal Website?
In the age of voice, mobile, knowledge panels, and structured data, Google’s ideal website at least for a local business must answer these questions:
- Who are you?
- What products do you sell?
- What services do you offer?
- When are you open for business?
Building Blocks for Small Business
What does a small business need to get the biggest bang for the buck? A basic website that Google can read, and that loads quickly for customers. After that, it is essential to pay attention to Google My Business.
Contact Marcia to get started with setting up your GMB page.