Merchants like yourself who are focused on content can now have a robust eCommerce experience by way of the BigCommerce plugin without ever leaving WordPress.
Introducing BigCommerce for WordPress, a plugin that allows you to scale eCommerce further than ever before on WordPress.
With WordPress on the front-end, this new plugin frees up server resources from things like catalog management, processing payments, managing fulfillment logistics and more with BigCommerce on the back end.
Built to integrate seamlessly with WordPress, you get access to BigCommerce native e-commerce features from a single plugin, the ability to sell across multiple channels and marketplaces from a single location, and best of all, an embedded checkout experience that takes on PCI compliance and customer security on your behalf.
Benefits of Using eCommerce plus Content Solutions
The BigCommerce for WordPress plugin leverages the best aspects of both platforms. It allows WordPress to manage content and BigCommerce to manage eCommerce.
- Scalable eCommerce for WordPress
Now you can continue to enjoy WordPress customization while pairing it with the most scalable SaaS e-commerce engine. Build complex catalogs, manage large volumes of traffic, orders and analytics. The plugin creates pages for your cart, checkout, account profiles, sign in, shipping & returns, gift certificates and order history. - The key difference in our approach?
You don’t need to install additional extensions to access e-commerce features. Enjoy many features, such as complex catalog support, global payment gateways, currency handling, taxation, shipping calculations, and channel management. - Offload Backend Resources
Processing orders and running your store will not affect the speed of your site. The plugin does the heavy commerce lifting. - Let Us Handle PCI Compliances
BigCommerce powers the full checkout experience, assuming the burden of PCI compliance for you. - Many Payment Gateways
BigCommerce has over 65 payment gateway integrations available out-of-the-box, serving 100+ countries and over 250 local payment methods. - Scalable Product Catalogs
BigCommerce is built for large, complex catalogs with up to 600 SKUs per product, and 250 product values for a single option. - Multi-Channel Selling and Management
With the BigCommerce platform, you have access within the control panel to sell across multiple marketplaces simultaneously, such as eBay, Amazon, Facebook, Instagram, Google Shopping, Square and more! Save time and eliminate errors and overselling with bulk listing, automatic inventory syncing and unified order and fulfillment management.
BigCommerce versus WooCommerce
They’re both plugins and they both do commerce. But they are very different. This is the fundamental difference between the two:
BigCommerce – A single WordPress plugin that uses the BigCommerce tech stack for commerce activities.
WooCommerce – A collection of plugins/extensions that use the WordPress host for commerce horsepower.
BigCommerce is taking what they do well at scale – commerce, and pairing it with a CMS that does content well at scale, WordPress.
Why Use a WordPress eCommerce Strategy?
WordPress provides the foundation for more than 30% of the world’s websites, many of which sell goods alongside their storytelling.
Why you would want this strategy for your brand?
- Build community and customer lifetime value through your own website rather than through a marketplace like Amazon.
- Achieve organic search visibility and decrease PPC costs.
- Nurture customers through a longer buying cycle, especially suitable for more expensive products.
- Build a brand with high customer lifetime value.
Contact Marcia Coffey, a BigCommerce Partner, to learn more about BigCommerce and how it can work for your business with WordPress.