Still Fighting Zillow? Are You A Realtor Fighting The Last War?

Something struck me when I watched Zillow’s latest tv ad, what they call the Find Your Way Home commercial.
Let’s rewind and cue it up…
SCENE 1. KITCHEN – MORNING
A mother sits at her kitchen table, mountains of dishes in the sink, looking at her iPad. Closeup of daughter sitting on her lap, face of her husband on monitor while they talk about a house they are both researching on the Zillow app.
It continues … in the car, at work, improbably even to purchasing the house so it seems.
So where is the realtor in all this?
How important really are those IDX listings on your website?
Ever notice that most buyers contacting you have already started looking for homes for sale on the Internet, and don’t need your help finding a home?
Bottom line: visitors to your website aren’t coming for the search experience anymore!
What’s more listing search activity is moving almost exclusively to apps.
It’s hard to fight the trends
Did you know? Zillow claims over 50% of the fast-increasing mobile traffic. It’s much easier to pull up listing details on a smartphone while in the car, than to “log on” to a website at home.
Some experts believe that local agents and brokers cannot compete with the big real estate brands when it comes to listing search.
What to do?
Think differently about your website. Focus on what you as an agent or broker are uniquely positioned to win. Showcase your expertise and knowledge of your local marketplace. Set yourself apart.
Embrace content marketing joyfully 🙂 Develop a gang busters blog with the latest news, tips and resources about your local market.
Make sure you have a mobile-ready website that will make you stand out from the crowd. I mean, you’re gonna look good – you just can’t help it!
Take a look at the Winning Agent Pro Theme.
Looks amazing on a full-sized retina display all the way down to an iPhone, shows off your listings with the IDX feed if you wish, and showcases your local content via your blog.
Today we’re in the midst of a real estate revolution driven by technology. Call Marcia to discuss how you can take advantage of this ever-changing landscape!
– By Marcia Coffey
Find Marcia on Google+
Call Marcia at 561.906.3436.
Follow @jmgroupdesign