4 Ways to Win With Mobile Marketing Automation

There’s only so much of you to go around, and when everything in your business seems to demand your attention, it’s easy to get downright exhausted. What if there was a way to set your advertising strategy on auto-pilot, just like one of those new fancy self-driving cars or adorable robot vacuum cleaners, if only for a little while?
Mobile marketing automation (MMA) gives you all the conversion of a typical consumer-friendly ad campaign without the hands-on approach that might well drive you and your marketing team crazy. Here’s how you can use it to win the hearts of your consumers and make some sales, too:
Remind, Nudge, Encourage, Prod, Prompt
People have busy lives, and with work, family, and the occasional bit of leisure time all vying for consumers’ attention, it’s not surprising that your email about a new product or service might get lost in the shuffle. You can use mobile marketing automation to send an SMS reminder to email subscribers who haven’t opened your latest message (an excellent example of cross-channel automation), confirm the purchase of movie tickets, or to distribute QR codes and check-in information that will help make your next convention a hassle-free success.
Customize Your Customer’s Experience
Part of providing a superior experience for your customers is customizing how they interact with your website, app, and other mobile marketing materials. By using mobile marketing automation to send out a survey or questionnaire that’s triggered by a consumer’s booking, purchase, or even game play, you’re getting the benefit of that user’s immediate feedback. Unlike old-school print surveys or standardized email forms, automated texts, pop-ups, and ever-effective emails can be customized to reflect the product purchased, the resort or hotel booked, or the level of the game your customer just completed. Personalization is important to consumers – 73 percent say they prefer to do business with brands that will customize a shopping experience based on consumer preferences – and this is a smart way to deliver just that.
Location-Specific Messaging
How cool would it be to walk into your favorite store and get a notice about a sale that very store had on some of your favorite products? There are apps that are now working to do just that, and it’s something you can incorporate into your marketing strategy, too. Local SEO is already proving its value, and this is another way to give your costumers what they want and need right when they can use it most.
Geo-marketing, as it’s being called, has tons of potential applications: restaurants can advertise a last-minute fish of the day special to hungry diners already shopping nearby, salons having a slow day can fill afternoon seats with a geo-targeted walk-in deal, and stores that alert local shoppers to deep-discounted merchandise are reimagining what it means to make an impulse buy.
Give Consumers What They Want
For decades, advertising gurus have longed to get a glimpse into the minds of consumers. Even before Don Draper was smoking cigarettes and ruminating on the buying patterns of the purchasing public, marketers have wondered how to better focus their campaigns on the people who want to participate in them most.
Today, we have new insight in the form of so-called “cookies” that track users’ visits to and activities on your website, eventually delivering information to you that details with remarkable precision exactly what those users are in. You can then use that information to send out automated marketing material targeted to the specific products, services, or product categories that caught each user’s attention.
Have you ever shopped for, say, a new set of dishes and then switched over to Facebook only to find ads for dishes and the online retailer you had been browsing now following you as you scroll through social media? That’s mobile marketing automation at work.
In 2015 mobile marketing automation was set to double in size, and as more and more businesses realize the potential for this hands-off yet remarkably efficient approach, it would be unsurprising to see those numbers continue to soar. As it stands, MMA has only penetrated some 1.5 percent of the market, and already giants like Walgreens, Starbucks, and ESPN are using it with phenomenal results.
What could your business achieve when you’re not even looking? Perhaps, given all the exciting information above, it’s time to find out.
Author Biography
Sophorn Chhay
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS marketing automation solution, he helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.