What’s the point of creating a newsletter?
Old school email newsletters for small business provide a hefty average ROI of $38 for every $1 spent. A profitable investment indeed!
Audience Engagement
When you get visitors to your website, how engaged are they? It depends where they come from. People visiting your site from a search engine may just be doing the virtual equivalent of “browsing.”
Email marketing creates a more engaging experience. It returns some of the best statistics of any marketing channel, including:
• ROI: 73% of marketers rate email’s ROI as either “good” or “excellent”.
• Revenue: When you use automated emails, you generate 320% more revenue than with non-automated emails.
Content Distribution
You have content that needs distribution. You have all sorts of channels to choose from: brochures, blog articles, social media, and more. Why email?
Email ranks just behind major channels: websites and social media. Marketers who measure success by looking at email metrics like open rates and click-through rates (CTR) can more accurately gauge the success of their campaigns.
Sales Funnel Automation
Automated emails generate more revenue than non-automated emails. Every time someone signs up, he enters a funnel that’s already been tweaked, strategized, and optimized.
Sales Psychology
Some customers need to hear a company’s claims over three times! An email newsletter accomplishes this bit of sales psychology without you having to deal with each customer individually.
Create a personal connection. Ending up in someone’s inbox gives a company the opportunity to give special offers, personalized messages, and more.
Good writing is a big deal! If you are busy every day running your business, that may not be obvious. Crafting the perfect email newsletter and delivering it to your entire mailing list is not an easy task. So we’re here to do the whole job for you!
Contact us below with any of your questions and specific needs.