Today the average supermarket has 40,000 brand items on its shelves. Car shoppers can wander through the showrooms of over twenty automobile makers. Differentiating products today is more challenging than at any time in history. More important … it is the key to a company’s survival.
Businesses, big and small, often employ high-tech razzle-dazzle, particularly when it comes to new websites and site builders’ endless techy wonderments. That animation, music, and distracting popups! Instead, companies should be working to discover and market their product’s uniquely valuable qualities.
WordPress guru, coach, speaker and start-up specialist, Chris Lema has just published a post today that hits the nail on the head.
As Chris concludes somewhat surprisingly in Differentiate or Disappear:
- Quality won’t distinguish you.
- You can’t differentiate yourself on integrity or support.
- You need to understand your own story.
- This isn’t about my product or yours.
- The time to differentiate yourself is now.
“Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand.”- David Ogilvy