When it comes to digital marketing for businesses, content is king.
The quote “content is king” is originally from an essay Microsoft founder Bill Gates wrote in 1996. He describes the future of the Internet as a marketplace for content.
Content Marketing Returns A Better ROI
Content marketing is a far more effective marketing strategy than you might think. 72% of marketers cite having a good content strategy as a major key to their success. In fact, survey data has shown that 70% of people would rather learn about a business via an article. That’s just one type of content marketing. Small businesses can market countless forms of content creation.
For small businesses, content marketing is even more vital. Smaller companies don’t have the marketing resources that larger companies do, and content marketing delivers high overall ROI for every marketing dollar spent.
Content marketing is a long-term strategy for customer acquisition, engagement, and retention. Content marketing goes way beyond videos, blogs, and social media posts. There are dozens of value-add content types for your brand to choose from that provide a diverse and exciting content experience for your customers.
If you’re a small business owner, then you need to be looking towards content marketing to help you grow your business. Digital content is incredibly important. In fact, people spend an average of around 7 hours a day consuming content online.
Your small business content marketing strategy will help you reach interested customers, increase brand awareness, and build up a reputation as a thought leader in your industry. Content marketing for small businesses doesn’t require a huge marketing budget. You just need to follow the right strategies and create content that offers value. The ROI on this can be amazing.
What is the purpose of content marketing for small businesses?
The goal of all small business marketing efforts is to build a customer base and engage with them to create brand loyalty and drive sales. One of the most effective and inexpensive ways to do that in today’s multi-channel environment is through content marketing.
Unlike paid advertising, content marketing provides the audience with something of value – which goes a long way toward building trust with any customer or prospect.
It’s a far more effective marketing strategy than you might imagine. Survey data has indicated that 70% of consumers would rather learn about a business via an article. And that’s just one type of content marketing. Small businesses can produce countless forms of content to fuel their content marketing strategy, spread across a variety of channels. Along the way, they’ll help establish themselves as an expert voice in their field, raise their public profile, and gain exposure for their products and services.
Content Marketing Key Takeaways
- Stimulates interest in your products by providing value to your customers.
- Delivers a higher ROI than traditional advertising.
- Builds trust and relationships with your customers.
- Leverages your customers’ content.
- Goes hand-in-hand with SEO
- Constantly updating your content allows you to appear knowledgeable, and up-to-date with your customers.
- Appear as an expert that’s up-to-date with the current trends
Great Way to Update Content
One of the main advantages of a content marketing strategy is that it automatically updates your site! While you may not have the time or resources to constantly update your website design or add new products to sell, you can continuously create new content.
Content marketing is cost-effective and allows you to build genuine relationships with your customers. As a new business, defining your brand and building a customer base are keys to your success.
What is content marketing, and is it right for your business?
Content marketing is a long-term strategy for customer acquisition, engagement, and retention. It goes way beyond videos, blogs, and social media posts. There are dozens of value-add content types for your company to choose from that provide a diverse and exciting content experience for your customers.
Content Marketing for Small Businesses. Effective SEO Tactics.
When you write articles, blog posts, or get backlinks from partner brands that include the keywords you want to rank for, you can boost your organic search traffic. This helps customers discover you because you’ll be ranked higher on the search engine’s results page. Again, this is a cost-effective way to help more customers discover your brand when they’re searching for something they need.
One of the main advantages of a content marketing strategy is that it can easily be updated. While you may not have the time or resources to constantly update your website design or add new products to sell, you can continuously create new content.
Focus on Blogging
There are many different forms that your content marketing strategy can take, but the most effective is still a blog. Blogging is completely free for your small business, and it can help you to establish authority in your niche and get you a lot more website traffic.
Optimized blog content can improve your SEO and search engine rankings. Not only will this boost your traffic, but a high-ranking blog post will maintain a top spot for a long time – offering years of value to your business.
Besides improving your website SEO, blogs add more value to your customers through helpful content. You can use your blog to generate leads and increase exposure for your business.
Use your expertise as a small business owner to create insightful, informative blog articles that answer your audience’s questions.
How to build a small business content marketing strategy
Before beginning the process of building a small business content marketing strategy, remember to prepare your existing digital assets to support it. To get started, you have to conduct some in-depth research to better understand the audience you’re targeting.
Content Marketing is like a bonfire that constantly has to be reset!
Light up our Content Marketing Packages for your business!
