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Archives for November 2021

Is Monthly SEO Worth The Cost?

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To understand SEO, we need to understand Digital Marketing and SEO’s place within it. Digital marketing is a direct assault against traditional marketing channels like print and TV.

While Amazon soared, Sears and Toys R Us fell. While YouTube and Google ascended, newspapers and magazines withered.

Adapt or die because people love their Internet, and digital marketing is how we monetize it. Don’t underestimate the importance of digital marketing.

People will find your website before they find your store, before they meet you, and before they purchase from you.

Without a single storefront, Amazon has become the 7th largest retail store. It has the largest market capitalization of any retail store, including Wal-Mart… and it is just warming up.

Major digital marketing channels include search marketing, social media, display advertising, and email marketing. Combined, digital marketing budgets exceeded TV ad spending in 2017. Of these digital marketing channels, the search engines are the primary driver of business generation.

  • Search engines produce about 200 billion searches per month.
  • There are over 236 million people in the USA that will be search engine users in 2019.
  • 66% of marketing professionals say that growing their organic presence is their top online marketing priority.
  • Over 72% of people seeking a local store on their mobile phones will visit the store.
  • Social media actually generates only 3% of the traffic on average to a website. When you add it all up, search engines generate the lion’s share of online-based sales, while leading to on-site visitations as well.

Search engines are the king of digital marketing sales.


Search engine marketing comes in two varieties, sponsored search (PPC) and organic search (SEO). When executed properly, SEO tends to yield the best ROI, due to the expensive and competitive nature of PPC.

Search-based web traffic is second only to a referral. Search engines display your website to a person seeking the products/services you sell at the very moment they are interested. Investing in SEO is a common-sense marketing strategy.

Over 72% of people seeking a local store on their mobile phones will visit the store.

Any SEO effort must be viewed as a long-term approach. Websites don’t go from #1000 to #1 overnight. You must build trust with the search engines, and that takes time. Ongoing SEO is necessary because search engines are always evolving.

We SEO differently today than we did three years ago. This is serious stuff and your business is on the line. Are you going to give up on SEO quickly after knowing that it is one of the most important, and possibly THE most important, marketing influencer?

Get a FREE SEO Review! CLICK HERE.

If you have tried it, and it failed, it means that you need to work harder or find better help.
Check out our Monthly SEO Package.

Courtesy of SharpNet Solutions

You Need a Social Media Marketing Pro

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social media marketing jungle
Banner vector created by valadzionak_volha – www.freepik.com

Time, money, trust. There are a million reasons not to outsource. Except things have changed radically. It’s a jungle out there! Yes, indeed. You need a social media marketing pro!

Talk public relations. Consider brand reputation. What about customer recruitment and retention?  How about free advertising? Time to burnish your brand?

Social media marketing is all of these things and much more wrapped into one!

Social media marketing is so vital to businesses these days that you need to ask yourself – do you really have time to do all this kind of time-intensive marketing yourself?

8 Reasons You Need a Social Media Marketing Pro

  1. It’s a jungle out there.
    What platform should you be on? What does the latest update mean? How do we know which insights to look at? A social media manager will know when to post, where to post it, what to say, what the insights mean, and how to tweak their strategy based on the latest stats and updates.
  2. It’s not your priority.
    Is your social media at the bottom of your to-do list?  A  social media manager will always have the time to do your social. Strategically planned and part of a long-term growth plan.
  3. You need to go beyond brand awareness.
    A good social media marketer will know the different types of content your business needs and will be sharing them with a defined strategy.
  4. The good old days are gone.
    Engagement is key on your social platforms.  Your social media manager will be actively engaging with people to grow your audience.
  5. Get eyes on your content.
    Social media managers know which apps to use to create the best content. Many offer content creation as part of their services.
  6. You don’t really want a huge agency!
    Freelance social media managers are not big agencies, and that’s a GREAT thing.  It means they aren’t juggling 10 clients and are as invested in your success as you are.
  7. Faster response times for your customers.
    People want answers before they buy. Having a social media manager who monitors your platforms, responds to comments and messages, and gives people the answers they need quickly will help stop them from going elsewhere.
  8. You need to focus on the things that make you money.
    Having a social media manager on your team frees up some time to focus on the things you need to do to make your business work.

MORE READING

CMOs: Adapt Your Social Media Strategy for a Post-Pandemic World

“2021 cemented a lot of changes in our professional lives. Zoom became our default meeting room, and webinars are regular events. But the most impactful change was how social media became the go-to window to learn, find new career opportunities, and grow our brands.” – The Importance of Social Media Marketing in 2022

CONTACT · Marcia Coffey · Palm Beach Gardens, Fl 33410 · Tel. 561-906-3436