What should you do to prep your online business for the new year? It’s easy to forget all the little digital details you’ve added to your site.
One of the most important things? Make sure everything is up to date. Verify that you’re sharing accurate info around your products, services, programs, and offerings.
This quick checklist guide will help you clean up the digital clutter and get you ready to take on the new year with confidence.
Services and Pricing
Your business can change a lot in a year. Maybe you’re no longer offering a particular service or maybe you’re adding in something new. This is a great time to evaluate what you want to put out there and what you want to charge.
Ensure Everything is Up-To-Date
Make sure everything on your site, both big and small, is still working properly. This means conducting a thorough audit of your site – going through each page if possible – and checking for issues such as:
- Plugins or themes that need to be updated.
- Missing and/or poor-quality images.
- Incorrect and/or outdated user information.
- Broken links (you can address this using a plugin).
- Broken features and/or plugins.
- Formatting and/or style issues.
- Missing and/or out-of-date content.
General Site Fixes
- Redirect any removed pages/posts
- Verify you’re still getting current data in Google Analytics
- Test your contact forms
- Test your social media links.
- Update your copyright notice.
- Do a security audit. (There are many third-party malware and security scanning tools.)
- Is your site fast on all mobile devices? Take the mobile-friendly test.
- Do you want to change your WordPress theme? (A theme that is well-coded and has the right mixture of images, content, and loading time.)
- Optimize images automatically
What To Fix Off-Site
- Update your profile photos on your social media networks
- Update your Facebook page header graphic with a new offer/promotion
- Update your bio + credentials on various platforms
Check Your Own Analytics
If you’re already tracking your site with analytics, dig into them to figure out things like:
- Which pages on your site are the most popular?
- Whether any of your pages have abnormally high bounce rates?
- Which pages generate the most engagement?
Any Other Stuff Need Updating?
Maybe you moved and need to change your address or maybe you started a new venture?
Below you can list all the updates you need and any questions you might have!