What is your website missing? It’s called small business branding. Branding a small business is a necessity for solo professionals.
It sets you apart from your competition. It showcases your smarts and proves why you outshine your competitors every time.
Branding Is The Way You …
- Let people know what they can expect when they hire you.
- Make your case for why you’re the best choice out of all the others.
- Establish credibility.
- Build awareness.
- Become recognized and remembered.
- Become known, liked, and trusted.
The Five Essentials of Small Business Branding
1. Know Your Why
People don’t buy what you do. They buy why you do it.
Create a purpose statement to help you make decisions about everything
relating to your brand – who you’ll work with, what you’ll offer, what you’ll
say and do and what you won’t.
How To Create Your Own Unique Selling Proposition
2. Know Your Ideal Customer
Which segment of the market are you targeting? Who most needs the thing
you sell? When you categorize potential target groups, which group’s problems do you understand the best?
3. Be Unique
This is often the biggest goof small business owners make when it comes to marketing their businesses and websites. Don’t mimic your competitors’ websites! Be different! Elevate your design, choose distinctive colors and fonts.
How To Build Your Brand Through Web Design
Why would a customer choose me instead?” What are the characteristics or benefits of my service that would be hard for others to copy?
Become known for something. Make it crystal clear to your potential customers what that thing is. Then competition fades away because there’s no substitute for you.
4. Set Expectations
In a clear and concise way, you want to be able to describe the benefits of working with you and the transformation they can expect when they do.
This is your brand promise. It helps people to understand what they can expect when they do business with you.
5. Give Your Brand Personality
People buy from brands and they hire humans. So as you market your business, you want to express consistent personality characteristics and make your company values known through content and graphics.
Think about the words you’ll use to communicate what it’s like to work with you. Will you be a sturdy, reliable consultant? Or a quirky and fun coach? You’ll want to think about how you’ll speak and write that will help people get to know you.
Create a website that distinguishes your business from all the others. Contact Marcia below!
